If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.

Could you let a robot write your content for you? Would you let it sit on the frontline of your customer experience - fielding questions and helping people find what they need? Having that extra set of hands in the business could be life-changing but where do you start? In this blog post I look at one model that’s making headlines all over the world - ChatGPT. I asked it to help me write this article and I think we make a pretty good team.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.

Are you confused about the difference between a strategy for your marketing and a plan for your marketing? Here are some thought starters to get you headed in the right direction - towards a clear and consistent marketing strategy.

Got a copycat dogging you and your business? Here are 5 positive ways to deal with this to save you energy, time and stress.

Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.

When a small business is in crisis, often the first thing to get dropped is marketing. But keeping up with regular communication, even if it’s at a reduced rate, is important to pull you back out of those times. Here are some tips on how you can prepare your business to keep going when you’re distracted or busy.

Are you wondering if influencer marketing is right for your business? How does it work and what do you need to know? You’ll find this post a great place to start - offering answers to your questions about influencer marketing and giving you some great insight into how to approach it, measure it and even some mistakes to avoid.

What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.

Every year I set myself a challenge to try and do most of my Christmas shopping as locally as possible. It can be time consuming and a fair bit harder than running around a shopping centre for a few hours, but it’s far far more rewarding. In this article I give you heaps of tips on how to save money, time and stress and still support local and small businesses through the silly season - for gifts, food, wine and more.

Have you ever thought about what makes you special? What your product or services do that are not only great but are really special? I believe that knowing what that is can be the key to unlocking your perfect marketing messaging.