Blog posts

Spark conversation and connection - a guide to conversational marketing in 2024

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

Read More

Overcoming confidence challenges and imposter syndrome in marketing and social media: a guide for women over 40

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

Read More

Positive ways to talk about customer pain-points in marketing and social media messaging

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

Read More

Is Facebook really dead?

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

Read More

Why trust matters and how to build it using social media and marketing

If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.

Read More
Erika McInerney Erika McInerney

Tools of the trade

I'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.

Read More
Erika McInerney Erika McInerney

What does Social Merchandising mean?

Social merchandising is a relatively new term but an important one if you have a retail store - either online or bricks and mortar. What does it mean? Well you are possibly already doing it without realising.

Read More
Erika McInerney Erika McInerney

What does ‘reach’ mean on social media?

I hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it? 

Read More