Blog posts

Overcoming confidence challenges and imposter syndrome in marketing and social media: a guide for women over 40

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

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Positive ways to talk about customer pain-points in marketing and social media messaging

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

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Is Facebook really dead?

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

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Five ways to grow community around your business or brand

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.

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3 ways to build a strong and supportive social media community for your business.

Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.

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Erika McInerney Erika McInerney

Want a marketing advantage over your competitors?

Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.

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Erika McInerney Erika McInerney

How to prioritise your time spent in social media

Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.

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Why you shouldn't put all your eggs in one marketing basket

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues. 

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5 tips to help you choose the right social media manager for your business

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.

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Erika McInerney Erika McInerney

Using storytelling to create effective social media content

Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyoneknows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?

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Erika McInerney Erika McInerney

Facebook Events - a quick guide to getting it right

Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.

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Erika McInerney Erika McInerney

Five more lessons for Australian businesses from the 2016 Sensis Social Media Report

There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:

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