If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.

If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

With the amount of personal data stored in Facebook and Instagram, it’s no wonder social media is a popular playground for hackers. The trouble is, we often make it easy for them. And once they are in, they can mine your data – and your friends’ data - for more opportunities. Find out how you can easily secure your accounts with these quick and easy tips.

Sometimes I’ll be watching cute animal reels with my son and I’ll discover that the lizard we are watching has hundreds of thousands of followers, or the meme account I go to for a laugh has topped a million and I think “why is it so easy for some and not others?”

The short answer is ‘interest’. Those accounts are putting up content that’s relevant and interesting or entertaining to the masses. Add to that - consistency - those accounts are consistently providing content that’s relevant and interesting or entertaining to the masses. Dig deeper and you will find something else - an IT factor or some damn good timing…I’m talking about virality.

Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.

Want to get ahead of the crowd this silly season? You better start now! Here are some of my thoughts and tips to stand out, connect more and make sales over the ‘noisy season’ - in the lead up to Christmas.

Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.

Did you just get a message from Meta / Facebook telling you that your Gray Account is scheduled for deletion? Do you log into your Facebook Page using an email address instead of going via your personal profile? You could have a serious issue.

Are you confused about the difference between a strategy for your marketing and a plan for your marketing? Here are some thought starters to get you headed in the right direction - towards a clear and consistent marketing strategy.

Got a copycat dogging you and your business? Here are 5 positive ways to deal with this to save you energy, time and stress.

Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.

When Adam Mosseri the Head of Instagram ‘pops onto Instagram’ to tell us they are testing a brand new feed experience, you need to pay attention. I did and I’ve done some research and pulled together a handy explanation of what’s changing, how it affects you and how you can prepare for the changes.

When a small business is in crisis, often the first thing to get dropped is marketing. But keeping up with regular communication, even if it’s at a reduced rate, is important to pull you back out of those times. Here are some tips on how you can prepare your business to keep going when you’re distracted or busy.

Are you wondering if influencer marketing is right for your business? How does it work and what do you need to know? You’ll find this post a great place to start - offering answers to your questions about influencer marketing and giving you some great insight into how to approach it, measure it and even some mistakes to avoid.

What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.

Every year I set myself a challenge to try and do most of my Christmas shopping as locally as possible. It can be time consuming and a fair bit harder than running around a shopping centre for a few hours, but it’s far far more rewarding. In this article I give you heaps of tips on how to save money, time and stress and still support local and small businesses through the silly season - for gifts, food, wine and more.