Erika McInerney Founder of Mac&Ernie

All about

We help you make sense of social media and online marketing.

Not everyone has a marketing budget, we get that. We also understand that doing it yourself has its pitfalls. Simply keeping on top of all the changes happening in social media is a full-time job!

But help is here. At Mac&Ernie, we take the pressure off by providing social media and online marketing training and strategy guidance. We hold your hand until you are ready to let go.

My name is Erika McInerney. I'm the founder of Mac&Ernie, and I love providing clients with 'oh wow!' moments. You know the ones - you learn something new, and immediately wonder how your business ever lived without it. My social media training is full of those moments. 

With over 20 years of marketing and advertising experience, and a proven track record of putting social media to work for business, I'm well placed to help you navigate the sometimes-confusing world of digital and social marketing.

So, what’s my point of difference? Why choose Mac&Ernie? Because we specialise in helping businesses in regional areas. We know how to make social media work for your business - in your local community and beyond. We also know how to fit digital into your marketing mix - making sure you don’t put all your eggs into one basket.

My own training is grounded in the experience of local businesses, and an understanding of what makes regional communities tick. There’s not much point showing you the latest million-dollar social media campaign for Coca Cola unless there are lessons you can easily apply to your business.

Mac&Ernie social media training - whether online or in-person - provides practical, accessible and customised advice that you can act on immediately.

Interested? Choose the training option that matches your needs, and get in touch.

“Amazing insight. Not only about your own social media but supporting other local businesses. It’s so important and something all small business in the area should do. Why wouldn’t you?! 😊”- Paula via Facebook

“I've just attended a short session on Social Media with Erika and found her to be knowledgable and engaging! In two short hours, I've taken away so many great tips and ideas that I cannot wait to put into action! I walked away feeling very inspired. Thank you Erika!” - Stacey via Facebook