How to prioritise your time spent in social media

Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.

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Is the Instagram shadowban real?

Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out more.

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Why you should stop worrying about Facebook vanity metrics.

It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.

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Should I run a Facebook or Instagram competition to increase my followers?

If you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...

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Five lessons for Australian small businesses from the 2017 Sensis Social Media Report.

Here, for 2017, are five more practical lessons drawn from the Sensis Social Media Report. Think about how you can use this information to strengthen your own online presence.

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Why you shouldn't put all your eggs in one marketing basket

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues. 

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5 types of questions to encourage engagement on your social media posts

Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.

 

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5 tips to help you choose the right social media manager for your business

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.

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Quick tips to stop your social media apps chewing through your mobile data

Now that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.

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Using storytelling to create effective social media content

Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyoneknows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?

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