How to protect your privacy on Facebook.

Protecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.

Erika McInerneyApril 12, 2018Facebook Tips, Facebook, Privacy, Facebook Algorithm, Facebook SecurityComment

Should I run a Facebook or Instagram competition to increase my followers?

If you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...

Erika McInerneyMarch 28, 2018Facebook tips, Facebook training, facebook marketing, Instagram training, instagram marketing, instagram for business, competitions, marketing tips, marketing strategy, social media for business, social media tips Comments

10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook

Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.

Erika McInerneyJanuary 14, 2018social media for business, social media training, social media manager, social media tips, social media blog, social media marketing, social media management, marketing strategy, marketing gippsland, marketing blogComment

Writing for the Facebook algorithm.

Understanding how the Facebook news feed algorithm works will help you to write better content.

Social media tips, Social media marketing, Social media management, MarketingErika McInerneyNovember 26, 2017 Comments

Tools of the trade

I'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.

Erika McInerneyOctober 5, 2017productivity, marketing, social media manager, social media training, apps, organisation, marketing tips, social media tipsComment

Five lessons for Australian small businesses from the 2017 Sensis Social Media Report.

Here, for 2017, are five more practical lessons drawn from the Sensis Social Media Report. Think about how you can use this information to strengthen your own online presence.

Erika McInerneyJune 23, 2017Mac&Erniesocial media for business, social media hacks, social media blog, social media marketing, social media tips, social media training, 2017 sensis social media report, marketing, marketing gippsland Comment

How to repost content in Instagram

If you're taking screen shots and dropping them into your Instagram feed or using an app with an intrusive watermark, you'll want to read this post. How to repost in Instagram and the etiquette.

Social media tips, Social media management, Social media marketingErika McInerneyMay 25, 2017social media blog, social media for business, social media tips, social media training, Instagram training Comment

Why you shouldn't put all your eggs in one marketing basket

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues.

Social media tips, Social media marketing, Social media management, MarketingErika McInerneyMay 9, 2017social media training, social media for business, Marketing, security, databases, consumer behaviour, target audience, marketing strategy, marketing gippsland, social media tipsComment

5 types of questions to encourage engagement on your social media posts

Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.

Erika McInerneyApril 10, 2017social media management, social media for business, social media marketing, social media training, social media blog, social media tips, social media hacks, content marketing, marketing, marketing gippslandComment

5 tips to help you choose the right social media manager for your business

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.

Social media tips, Social media marketing, Social media managementErika McInerneyMarch 25, 2017social media training, social media marketing, social media for business, social media management, marketing gippsland, marketing blogComment

Changes to the guidelines around influencer marketing

On the first of March, new guidelines come into play around the use of influencers to market products. The 'clearly distinguishable advertising' best practice guide is in response to the growing concerns of The Australian Association of National Advertisers (AANA). So what does all this actually mean?

Erika McInerneyFebruary 14, 2017Comment

What is an Instagram Pod and how can you get into one?

Keeping your engagement flowing on Instagram can be an ongoing battle - one that is incredibly important for your visibility and relevance to the algorithm. So what is an Instagram Pod and how can it help you to increase your engagement?

Erika McInerneyJanuary 29, 2017Comment

Quick tips to stop your social media apps chewing through your mobile data

Now that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.

Erika McInerneyJanuary 22, 2017social media training, social media marketing, social media tips, iphone tips, social media hacks, social media for business, social media blog, gippsland, marketing blogComment

Using storytelling to create effective social media content

Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?

Erika McInerneyJanuary 14, 2017social media training, social media marketing, social media for business, Social Media, marketing gippsland, marketing blog, social media blog, contentComment

Five changes to make to your social media content in 2017

When it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.

Erika McInerneyJanuary 1, 2017social media training, gippsland, marketing gippsland, online marketing, Marketing, social media for business, social media marketing, marketing blogComment

Facebook Events - a quick guide to getting it right

Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.

Erika McInerneySeptember 14, 2016Facebook training, facebook events, Facebook tips, gippsland, Social Media, marketing gippslandComment

Five tips for an instant social media makeover

Here are five ways you can make an instant improvement to your visibility and appearance on social media.

Erika McInerneySeptember 14, 2016social media training, facebook, instagramComment

How to hashtag

Do you find hashtags confusing? Would you like to know what it's all about, how and why to use them? This post is for you.

Erika McInerneyAugust 22, 2016Mac&Ernie

A quick guide to Instagram Stories

Instagram just launched a new feature called ‘Stories’ where, like Snapchat, you can create a temporary roll of images and videos that disappear after 24 hours. So what are the key features?

Erika McInerneyAugust 4, 2016Instagram training, instagram, instagram stories, social media, snapchatComment

Five more lessons for Australian businesses from the 2016 Sensis Social Media Report

There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:

Erika McInerneyJuly 1, 2016social media, 2016 sensis social media report, gippsland, social media training, small business, marketing gippsland, online marketing, facebookComment