Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.
Read MoreSocial media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.
Read MoreHave you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out more.
Read MoreIt’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.
Read MoreProtecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.
Read MoreIf you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...
Read MoreDon't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.
Read MoreUnderstanding how the Facebook news feed algorithm works will help you to write better content.
Read MoreI'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.
Read MoreHere, for 2017, are five more practical lessons drawn from the Sensis Social Media Report. Think about how you can use this information to strengthen your own online presence.
Read MoreIf you're taking screen shots and dropping them into your Instagram feed or using an app with an intrusive watermark, you'll want to read this post. How to repost in Instagram and the etiquette.
Read MoreAre you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues.
Read MoreGetting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.
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Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.
Read MoreOn the first of March, new guidelines come into play around the use of influencers to market products. The 'clearly distinguishable advertising' best practice guide is in response to the growing concerns of The Australian Association of National Advertisers (AANA). So what does all this actually mean?
Read MoreKeeping your engagement flowing on Instagram can be an ongoing battle - one that is incredibly important for your visibility and relevance to the algorithm. So what is an Instagram Pod and how can it help you to increase your engagement?
Read MoreNow that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.
Read MoreStories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?
Read MoreWhen it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.
Read MoreUsing Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.
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