Blog — Mac&Ernie || Social media training for your business

Empathy marketing: what is it and how can you apply it?

Empathy marketing: what is it and how can you apply it?

Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.

Marketing, Social media marketing, Social media tipsErika McInerney30 December 2018marketing tips, Marketing, marketing strategy, marketing blog, social media manager, social media marketing, social media training, social media tips, social media blog, social media for businessComment

How to prioritise your time spent in social media

How to prioritise your time spent in social media

Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.

Erika McInerney17 July 2018social media hacks, social media training, social media for business, social media blog, social media manager, marketing gippsland, marketing strategy, marketing tips, productivityComment

Is the Instagram shadowban real?

Is the Instagram shadowban real?

Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out more.

Erika McInerney21 June 2018instagram, instagram marketing, instagram for business, instagram stories, shadowban, social media, social media training, social media for business, social media blog, Instagram rules, shadow banComment

Why you should stop worrying about Facebook vanity metrics.

Why you should stop worrying about Facebook vanity metrics.

It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.

Erika McInerney4 June 2018Facebook Algorithm, Facebook tips, Facebook training, social media marketing, social media hacks, social media tips, social media blog, social media for business, social media trainingComment

How to protect your privacy on Facebook.

How to protect your privacy on Facebook.

Protecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.

Erika McInerney12 April 2018Facebook Tips, Facebook, Privacy, Facebook Algorithm, Facebook SecurityComment

Should I run a Facebook or Instagram competition to increase my followers?

Should I run a Facebook or Instagram competition to increase my followers?

If you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...

Erika McInerney28 March 2018Facebook tips, Facebook training, facebook marketing, Instagram training, instagram marketing, instagram for business, competitions, marketing tips, marketing strategy, social media for business, social media tips Comments

10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook

10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook

Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.

Erika McInerney14 January 2018social media for business, social media training, social media manager, social media tips, social media blog, social media marketing, social media management, marketing strategy, marketing gippsland, marketing blogComment

Tools of the trade

Tools of the trade

I'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.

Erika McInerney5 October 2017productivity, marketing, social media manager, social media training, apps, organisation, marketing tips, social media tipsComment

Five lessons for Australian small businesses from the 2017 Sensis Social Media Report.

Five lessons for Australian small businesses from the 2017 Sensis Social Media Report.

Here, for 2017, are five more practical lessons drawn from the Sensis Social Media Report. Think about how you can use this information to strengthen your own online presence.

Erika McInerney23 June 2017Mac&Erniesocial media for business, social media hacks, social media blog, social media marketing, social media tips, social media training, 2017 sensis social media report, marketing, marketing gippsland Comments

How to repost content in Instagram

How to repost content in Instagram

If you're taking screen shots and dropping them into your Instagram feed or using an app with an intrusive watermark, you'll want to read this post. How to repost in Instagram and the etiquette.

Social media tips, Social media management, Social media marketingErika McInerney25 May 2017social media blog, social media for business, social media tips, social media training, Instagram training Comment

Why you shouldn't put all your eggs in one marketing basket

Why you shouldn't put all your eggs in one marketing basket

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues.

Social media tips, Social media marketing, Social media management, MarketingErika McInerney9 May 2017social media training, social media for business, Marketing, security, databases, consumer behaviour, target audience, marketing strategy, marketing gippsland, social media tipsComment

5 types of questions to encourage engagement on your social media posts

5 types of questions to encourage engagement on your social media posts

Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.

Erika McInerney10 April 2017social media management, social media for business, social media marketing, social media training, social media blog, social media tips, social media hacks, content marketing, marketing, marketing gippslandComment

5 tips to help you choose the right social media manager for your business

5 tips to help you choose the right social media manager for your business

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.

Social media tips, Social media marketing, Social media managementErika McInerney25 March 2017social media training, social media marketing, social media for business, social media management, marketing gippsland, marketing blogComment

Changes to the guidelines around influencer marketing

Changes to the guidelines around influencer marketing

On the first of March, new guidelines come into play around the use of influencers to market products. The 'clearly distinguishable advertising' best practice guide is in response to the growing concerns of The Australian Association of National Advertisers (AANA). So what does all this actually mean?

Erika McInerney14 February 2017Comment

What is an Instagram Pod and how can you get into one?

Keeping your engagement flowing on Instagram can be an ongoing battle - one that is incredibly important for your visibility and relevance to the algorithm. So what is an Instagram Pod and how can it help you to increase your engagement?

Erika McInerney29 January 2017Comment

Quick tips to stop your social media apps chewing through your mobile data

Now that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.

Erika McInerney22 January 2017social media training, social media marketing, social media tips, iphone tips, social media hacks, social media for business, social media blog, gippsland, marketing blogComment

Using storytelling to create effective social media content

Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?

Erika McInerney14 January 2017social media training, social media marketing, social media for business, Social Media, marketing gippsland, marketing blog, social media blog, contentComment

Five changes to make to your social media content in 2017

When it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.

Erika McInerney1 January 2017social media training, gippsland, marketing gippsland, online marketing, Marketing, social media for business, social media marketing, marketing blogComment