Do you find hashtags confusing? Would you like to know what it's all about, how and why to use them? This post is for you.
Read MoreInstagram just launched a new feature called ‘Stories’ where, like Snapchat, you can create a temporary roll of images and videos that disappear after 24 hours. So what are the key features?
Read MoreThere is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:
Read MoreSocial merchandising is a relatively new term but an important one if you have a retail store - either online or bricks and mortar. What does it mean? Well you are possibly already doing it without realising.
Read MoreThe arrival of the 2016 Sensis Social Media Report provides a treasure trove of information that you can turn to the advantage of your business. Here are five of the big lessons you can start applying today.
Read MoreI hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it?
Read MoreIf you're thinking about using live video to promote your business, you should take a little bit of time to work through these seven tips to make sure your video works for you.
Read MoreOnce you have built a following for your business on Facebook or Instagram, you need to start getting those people off social media.
Yep, you read that correctly. Let me explain.
Read MoreThere’s a terrible misconception out there that Facebook ignores businesses that don’t advertise. Many people think the best way to avoid that is to shut down their business page and instead promote their business on a personal profile. Here's ten reasons why that's a bad idea...
Read MoreOver the past few weeks, I’ve provided social media training throughout Gippsland, and I’ve been asked this a lot. It's a valid question - but read this post before you try to answer it.
Read MoreYou want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.
Read More