https://www.macandernie.com.au/blog daily 0.75 2026-03-29 https://www.macandernie.com.au/blog/effective-small-businesses-arent-doing-it-alone monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/286ae3dd-b9d2-4b38-9d01-a205f239b108/Erika_Finals_Oct22-0663+%282%29.jpg Marketing Blog - Why the most effective small businesses aren't doing it alone (and what that means for yours) - Hi, I’m Erika McInerney - a marketing and customer experience strategist working with regional, suburban and small-town businesses. I help you see where customers and revenue are leaking, build practical marketing strategies around your real capacity, and create systems that actually support your business (and your life). Alongside one-on-one work, I partner with councils, business groups and organisations to deliver practical workshops that build marketing capability across entire communities. If you’re ready for clearer strategy and more confident visibility, you can book a free discovery call or send an email. https://www.macandernie.com.au/blog/regional-and-tourist-towns-boost-easter-traffic monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/811e13e6-6c7a-41d3-a3c4-4501035f4347/erika-mcinerney-marketing-expert-gippsland.jpg Marketing Blog - How regional and tourist-dependent towns can turn a quiet Easter into real economic momentum - Hi, I’m Erika McInerney - a marketing and customer experience strategist working with regional, suburban and small-town businesses. I help you see where customers and revenue are leaking, build practical marketing strategies around your real capacity, and create systems that actually support your business (and your life). Alongside one-on-one work, I partner with councils, business groups and organisations to deliver practical workshops that build marketing capability across entire communities. If you’re ready for clearer strategy and more confident visibility, you can book a free discovery call or send an email. https://www.macandernie.com.au/blog/ten-years-of-mac-and-ernie monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/6ebc6436-904b-4871-94c6-64c5d7fc50db/Mac%26Ernie-10.png Marketing Blog - Ten years of Mac&Ernie - a celebration and a rare personal share - Head to Instagram for a visual trip down memory lane with me. Head to Instagram for a visual trip down memory lane https://www.macandernie.com.au/blog/business-decision-fatigue monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1d7a6f79-550a-43f1-99b7-9efad3373f29/Erika-McInerney-Social-Media-Marketing-Expert.jpg Marketing Blog - Feeling overwhelmed by decisions? Try this one thing - Make it stand out Hi, I’m Erika. I work with small businesses, organisations and leaders who want clarity around visibility, influence, and public voice without performance, hype, or unnecessary risk. I’ve spent 30 years in marketing, employer brand, social media training and customer experience, so I spend a lot of time learning and thinking about how people interpret information, make decisions, and respond to uncertainty. That lens shapes everything I do. If this article resonated and you’d like to discuss it more, I invite you to connect with me on LinkedIn or Substack or send me an email. https://www.macandernie.com.au/blog/why-ease-in-business-is-a-signal-of-good-strategy-not-a-luxury monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/0e51937c-002f-4468-97cc-7c15b17ec31e/Mac%2526Ernie-marketing-social-media-qualified-coaching.jpg Marketing Blog - Why ease in business is a signal of good strategy (not a luxury) - Hi, I’m Erika. I work with small businesses, organisations and leaders who want clarity around visibility, influence, and public voice without performance, hype, or unnecessary risk. I’ve spent 30 years in marketing, employer brand, social media training and customer experience, so I spend a lot of time learning and thinking about how people interpret information, make decisions, and respond to uncertainty. That lens shapes everything I do. If this article resonated and you’d like to discuss it more, I invite you to connect with me on LinkedIn or Substack or send me an email. Hi, I’m Erika. I work with small businesses, organisations and leaders who want clarity around visibility, influence, and public voice without performance, hype, or unnecessary risk. I’ve spent 30 years in marketing, employer brand, social media training and customer experience, so I spend a lot of time learning and thinking about how people interpret information, make decisions, and respond to uncertainty. That lens shapes everything I do. If this article resonated and you’d like to discuss it more, I invite you to connect with me on LinkedIn or Substack or send me an email. https://www.macandernie.com.au/blog/how-can-i-use-ai-to-make-marketing-easier-but-still-sound-like-a-human monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/0e51937c-002f-4468-97cc-7c15b17ec31e/Mac%2526Ernie-marketing-social-media-qualified-coaching.jpg Marketing Blog - How can I use AI to make marketing easier, but still sound like a human? https://www.macandernie.com.au/blog/ive-been-doing-my-own-marketing-for-years-why-isnt-it-working monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1764307414864-6568BBH57GCCYSKI6OWS/coaching-with-Mac%2526Ernie.png Marketing Blog - “I’ve been doing my own marketing for years - why isn’t it working? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.macandernie.com.au/blog/why-getting-organised-with-your-marketing-isnt-about-doing-more-its-about-setting-the-scene-to-do-less monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/f22bc68f-cee2-4a8e-a7e6-3e216e20f051/coaching-with-Mac%26Ernie-.png Marketing Blog - Why getting organised with your marketing isn’t about doing more - it’s about setting the scene to do less. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.macandernie.com.au/blog/how-to-run-a-competition-on-facebook-and-instagram monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/0e51937c-002f-4468-97cc-7c15b17ec31e/Mac%2526Ernie-marketing-social-media-qualified-coaching.jpg Marketing Blog - How to run a successful competition on Facebook and Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.macandernie.com.au/blog/why-i-use-dotryconsider-in-coaching-and-how-the-you-should-do-this-culture-is-hurting-small-businesses monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/55443403-6f4d-420e-8aa3-0d93bb3c9b83/do-try-consider.png Marketing Blog - Why I use a Do-Try-Consider framework in my Coaching (and how the “you should” culture doesn’t work) - Make it stand out The Do-Try-Consider framework. (Image source: jackiebo.medium.com) https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/9b72176c-ccf1-4d06-86a4-ff2a5c30c103/Erika_2021_Finals-1.jpg Marketing Blog - Why I use a Do-Try-Consider framework in my Coaching (and how the “you should” culture doesn’t work) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.macandernie.com.au/blog/how-to-really-support-local-and-small-this-christmas-2025-edition monthly 0.5 2025-11-28 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/0fc32c8d-0e6a-41dc-a506-db36867c24f0/Erika_2021_Finals-24.jpg Marketing Blog - How to really support local and small this Christmas (2025 edition) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.macandernie.com.au/blog/the-smart-way-to-simplify-your-marketing monthly 0.5 2025-11-28 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1755674895198-2VCT8KNW47MOOTAJF4I1/how-to-repost-instagram-erika-mcinerney.png Marketing Blog - The smart way to simplify your marketing: add kindness, reduce friction - ❤️ Hi I’m Erika ✌️ I’m a marketing and customer experience specialist with a stack of qualifications and almost 30 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me or simply email me to get the conversation started. https://www.macandernie.com.au/blog/how-to-repost-in-instagram monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/ab394fd8-8a16-43cb-8c7b-fb0ea9226a93/repost-on-instagram.png Marketing Blog - How to repost content in Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/e3be56da-94d2-43b7-92c9-81d339bb074d/reposting-on-instagram.png Marketing Blog - How to repost content in Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/7efd3f6a-2fd2-4d40-9fed-1a1047ecd523/Erika_Finals_Oct22-0393+%281%29.jpg Marketing Blog - How to repost content in Instagram - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a stack of qualifications and almost 30 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me or simply email me to get the conversation started. https://www.macandernie.com.au/blog/ai-optimisation-a-new-type-of-seo-a-guide-for-small-businesses monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/af7fbe91-4e54-4eca-9a38-62a72192710d/Erika-McInerney-Gippsland%27s-Marketing-Brand-Expert Marketing Blog - If AI Optimisation (AIO) is the evolution of Search Engine Optimisation (SEO), what does this mean? How can small businesses catch up? - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a stack of qualifications and almost 30 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me or simply email me to get the conversation started. https://www.macandernie.com.au/blog/confirm-shaming-and-other-marketing-practices-that-give-me-and-probably-your-customers-the-ick monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1707691444440-2JNBXYX4485PBJ15M0MK/erika-mcinerney-most-inspirational-business-women-gippsland.png Marketing Blog - 'Confirm Shaming' and other marketing practices that give me (and probably your customers) the ick! - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a stack of quals and almost 30 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me or simply email me to get the conversation started. https://www.macandernie.com.au/blog/how-to-convert-your-meta-business-suite-into-a-meta-business-portfolio-and-why-you-should-do-it monthly 0.5 2025-06-05 https://www.macandernie.com.au/blog/a-guide-to-supporting-australian-made-and-local-businesses-all-year-round monthly 0.5 2025-05-11 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/af7fbe91-4e54-4eca-9a38-62a72192710d/Erika_Finals_Oct22-0663.jpg Marketing Blog - A guide to supporting Australian Made and local businesses all year round - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and almost 30 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me or simply email me to get the conversation started. For more tips, connect with me on social media, I’m always happy to help. https://www.macandernie.com.au/blog/navigating-the-use-of-the-anzac-brand-in-marketing-rules-missteps-and-best-practices monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/af7fbe91-4e54-4eca-9a38-62a72192710d/Erika_Finals_Oct22-0663.jpg Marketing Blog - Navigating the use of the ‘Anzac’ Brand in marketing: rules, missteps, and best practices - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and almost 30 years’ marketing and advertising experience. https://www.macandernie.com.au/blog/price-and-values-quick-guide-for-small-businesses monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1736399972124-VZ09RMA94RMU5TM6NRCK/AI-for-small-business-content-marketing-.png Marketing Blog - Understanding the difference between ‘price’ and value’–a quick guide for small businesses - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and over 28 years marketing experience. https://www.macandernie.com.au/blog/spark-conversation-and-connection-a-guide-to-conversational-marketing-in-2024 monthly 0.5 2025-03-21 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/4ac22c20-b801-4f1a-95e2-8aefc5307b58/erika-mcinerney-meta-expert.jpg Marketing Blog - Spark conversation and connection - a guide to conversational marketing - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and over 25 years marketing experience. https://www.macandernie.com.au/blog/tell-tale-signs-of-ai-content-and-how-small-businesses-can-avoid-them-and-stay-authentic monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/7bff9f78-b24b-4d52-8c43-7c36b42e9ff0/fix-your-AI-content.png Marketing Blog - Tell-tale signs of AI content and how small businesses can avoid them and stay authentic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/8d384e4f-0142-4f90-bccc-06592950f75e/AI-content-tips-small-business.png Marketing Blog - Tell-tale signs of AI content and how small businesses can avoid them and stay authentic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/5412d7d2-c626-4316-9ab0-cf93f9459333/Mac%26Ernie-marketing-social-media-qualified-coaching.jpg Marketing Blog - Tell-tale signs of AI content and how small businesses can avoid them and stay authentic - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and 28 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Connect with me on social media for more tips or to start a conversation https://www.macandernie.com.au/blog/hopecore-a-marketing-trend-perfect-for-small-local-businesses-and-community-organisations monthly 0.5 2024-12-29 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/5412d7d2-c626-4316-9ab0-cf93f9459333/Mac%26Ernie-marketing-social-media-qualified-coaching.jpg Marketing Blog - Hopecore - a marketing trend perfect for small local businesses and community organisations - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and 28 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Connect with me on social media for more tips or to start a conversation https://www.macandernie.com.au/blog/creating-a-marketing-plan-for-your-small-business-when-you-have-limited-funds monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/5412d7d2-c626-4316-9ab0-cf93f9459333/Mac%26Ernie-marketing-social-media-qualified-coaching.jpg Marketing Blog - No budget? No problem: Creating a marketing plan for your small business when you have limited funds - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and 28 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Connect with me on social media for more tips or to start a conversation https://www.macandernie.com.au/blog/how-to-measure-social-media-roi monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1707691686513-RLG7XGVFM1XAPDDEF4T5/erika-mcinerney-most-inspirational-business-women-gippsland.png Marketing Blog - How to know if your social media is working for you - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and 28 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Connect with me on social media for more tips or to start a conversation https://www.macandernie.com.au/blog/a-guide-to-organising-and-managing-your-ideas monthly 0.5 2024-08-08 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/a18624aa-a857-4553-8daf-4a5dca7846c9/Erika_Mac%26Ernie.jpg Marketing Blog - A guide to organising and managing your ideas - Make it stand out ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and 28 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Connect with me on social media for more tips or to start a conversation https://www.macandernie.com.au/blog/why-understanding-your-audiences-will-lead-to-more-effective-social-media-and-marketing-content monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/a5206fde-3b0e-4d55-a02a-5c879cdd6c89/Erika+loves+kindness.jpg Marketing Blog - How creating marketing audience personas or avatars can lead to more effective social media and marketing content - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and 28 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me below or simply email me to get the conversation started. https://www.macandernie.com.au/blog/marketing-through-tough-economic-times monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1707691686513-RLG7XGVFM1XAPDDEF4T5/erika-mcinerney-most-inspirational-business-women-gippsland.png Marketing Blog - Three ways to use marketing to get through tough economic times (like now) - ❤️ Hi I’m Erika ✌️ I’m a marketing specialist with a BA in Media and Comms, Masters of Marketing, Certificate in CX (Customer Experience) and over 25 years marketing experience. I’m well-placed to help you navigate the sometimes overwhelming world of marketing and social media. I work with you one-on-one or create fun and action-oriented workshops and webinars for groups, organisations and businesses. Book a free discovery call with me below or simply email me to get the conversation started. https://www.macandernie.com.au/blog/the-most-inspirational-business-women-in-bass-coast-and-gippsland-herald-sun-article monthly 0.5 2024-02-11 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/cbb3cfb2-6b75-43c6-8f27-db1b3aaf0783/The+most+inspirational+business+women+in+Bass+Coast+and+Gippsland+_+Herald+Sun_Page_01.png Marketing Blog - The most inspirational business women in Bass Coast and Gippsland (Herald Sun article) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/22b9b51e-0a7f-494e-9a4c-edeae7fb4db1/The+most+inspirational+business+women+in+Bass+Coast+and+Gippsland+_+Herald+Sun_Page_02.png Marketing Blog - The most inspirational business women in Bass Coast and Gippsland (Herald Sun article) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.macandernie.com.au/blog/how-to-block-those-annoying-facebook-page-deletion-messages monthly 0.5 2024-08-08 https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/a4cf65bd-bb27-4dcd-b907-6aa78837e903/1.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/1f3ded3d-251e-49e0-ac13-d42857e28eb4/facebook-scam-messages-5.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/7a2f9bee-c9b1-462f-9e1b-d9c5721a43cf/facebook-scam-messages-4.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/95b59c40-1f02-41a0-b24e-409ba3547fa6/facebook-scam-messages-3.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/b2e820f5-9408-4d49-8647-7f76aac442dd/facebook-scam-messages-2.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/61bd98e9-c53a-4bd1-aeab-7aa0bb0a272e/facebook-scam-messages-1.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/d06aac89-3e28-49e7-b240-088e4d38cc38/facebook-scam-messages.png Marketing Blog - How to block those annoying Facebook Page deletion messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56cade87cf80a13fe90243f3/4ac22c20-b801-4f1a-95e2-8aefc5307b58/erika-mcinerney-meta-expert.jpg Marketing Blog - 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