Yellow circular sign with black text reading "MAC & Ernie" in a casual handwritten style.

Build a strategic marketing plan for your business that you can follow yourself or finally hand over with confidence.

You’ve been in business for a few years, but you’re still stressing and guessing over your marketing. The business has grown and changed, but the way you’re marketing it hasn’t kept pace, and you’re ready to stop chasing trends, trying random tactics and spending time on things that aren’t delivering consistent results.

Let’s get all that knowledge out of your head and into a clear, detailed strategic marketing plan you understand, can measure and can confidently hand to someone else when you’re ready.

Done with you Strategic Marketing Plans are $5,500 inc GST.
Payment plans available.

FREE CLARITY CALL

One strategic marketing plan - plenty of ways to use it.

Follow It

If you’re still doing some or all of your own marketing, you’ll know what deserves your attention, what you’re trying to achieve and what comes next.

Measure It

You’ll know what matters, what you’re looking for and what to review or tweak when something isn’t getting the result you expected.

Hand It Over

When you’re ready, you’ll have a proper brief for a VA, social media manager, part-time marketer or GenAI. The direction is there from the start.

You can hand over the doing without handing over your understanding of the marketing strategy and objectives.

We build it together.

You already know a lot about your business.

You know your customers, what you’ve tried, where you’d like the business to go. You know the competitive landscape, what challenges you are facing and what opportunities you’d like to have more time to grab.

My job is to help you make sense of all of that.

I bring the marketing expertise, an outside perspective, a proven framework and the questions that help us make good decisions together. You bring your business knowledge. I bring the marketing brain.

And because you’re involved in building your strategic marketing plan, you understand it when it’s finished.

You know what we decided, why we decided it and how to use it.

That means it doesn’t become another document you need a marketing person to interpret for you.

It becomes something you can actually run the business with and something you can articulate to another person when you’re ready to hand over tasks that will free up your time.

What will your strategic marketing plan actually give you?

Direction

Where the business is going, what marketing needs to drive, where your attention is best spent, what channels to use and how to use them.

Customers & Positioning

A clear picture of the customers you most want to reach, what matters to them and what you want your business to be known for.

Messaging & Priorities

What you need to say, where you need to show up and which activities make sense for your goals, budget and capacity.

Measurement & Action

What happens next, what you'll measure and how you'll know when to keep going, change something or stop.

The result is one very detailed and practical strategic marketing plan you can come back to when you’re making content, making decisions, planning your marketing or briefing someone else (even your AI buddy if you want). You can book a free chat with me to ask all your questions.

What it’s like to work with me - a sample of over 150 5-star reviews

Screenshot of a customer review for Erika by Andy McCarthy on a business review website, praising her support on digital media and SEO.
Screenshot of a customer review for Erika by Andy McCarthy on a business review website, praising her support on digital media and SEO.
Screenshot of a Yelp review for Jane Sahhar praising Erika for marketing, social media, and strategy skills.
Screenshot of a Yelp review for Jane Sahhar praising Erika for marketing, social media, and strategy skills.
Screenshot of a positive customer review for Erika from Carmelina Manzo, praising her support, social media content development, and knowledge in advertising.
Screenshot of a positive customer review for Erika from Carmelina Manzo, praising her support, social media content development, and knowledge in advertising.
Screenshot of a Google review by Kylie Toynton praising Erika for her support, advice, and plans for her business, expressing satisfaction with the results.
Screenshot of a Google review by Kylie Toynton praising Erika for her support, advice, and plans for her business, expressing satisfaction with the results.
Screenshot of a positive review of Erika on Google, praising her expertise and support in advertising and marketing.
Screenshot of a positive review of Erika on Google, praising her expertise and support in advertising and marketing.
LinkedIn profile post by Nicky Miklós featuring a headshot and professional bio about working with Erika on business growth and marketing insights.
A woman sitting at a wooden table, smiling, holding a smartphone, with a MacBook and books in front of her, and framed artwork hanging on the brick wall behind.

Hi, I’m Erika 👋

I’m the marketing and customer experience strategist behind Mac&Ernie.

For 30 years, I’ve worked in advertising and marketing, and for the past decade I’ve worked closely with hundreds of small businesses and organisations and thousands of people - through strategy, coaching and workshops to help them make sense of their marketing and how to make it actually work.

I work at the strategic end. I don’t manage your socials, run your ads or take implementation off your hands (I work with people who do that) but everything I do is aimed at making all that stuff easier and more effective.

I help small business owners like you work out what your marketing actually needs to do and how to do it and then put in place strategy and plans before you start spending more time or money guessing.

Because when the insight and the purpose is solid, everything that comes afterwards gets easier to create, brief, manage and measure.

FREE CLARITY CALL

Is this the right stage for your business?

This particular service is for established small business owners who:

✓ Have been in business for at least three years

✓ Are still doing some or all of the marketing themselves

✓ Already have real customers or clients, experience and marketing activity to draw from

✓ Want to grow and make more deliberate marketing decisions

✓ Are ready to be involved in building their strategic marketing plan

✓ Want a plan they can follow now and potentially hand over later

✓ Are ready to invest in getting the strategic foundation set for years to come

If you’re not sure but you know you need help, just reach out and book the call.

Your investment is $5,500 inc GST.

You don’t need to work out what kind of marketing help you need before you book. That’s what we can talk about.

Tell me where the business is now, where you want to take it and what you'd like your marketing to do better.

If I think building your strategic marketing plan together is the right next step, I’ll explain how it works and answer your questions.

And if I think something else makes more sense, I’ll tell you that too.

Grab a time that suits you for a chat.

  • I'd highly recommend Erika to any business looking for strategic guidance that goes well beyond marketing.

    We engaged Erika from Mac&Ernie to help us develop a clear set of organisational values as Helix Hearing continues to grow as an independent audiology business.

    Erika brought a wealth of experience, fresh thinking and a genuinely collaborative approach to the process. She took the time to understand our business, our patients, our people and what matters most to us, helping us articulate values that reflect who we are and where we’re heading.

    As we grow, we’re committed to investing in our team, strengthening our culture and maintaining the personal, patient-focused care that sets independent practices apart. Erika helped us bring all of this together in a way that feels authentic, practical and meaningful.

    I'd highly recommend Erika to any business looking for strategic guidance that goes well beyond marketing.

    -Meg, Helix Hearing (Victoria and Tasmania)

  • Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    Our organisation, Destination Gippsland, has worked with Erika on a number of marketing and social media projects in the last 3 or 4 years.

    Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.

    Alison (Gippsland) via Google

  • I always felt very heard, understood and in good hands.

    About Erika, apart from being an absolute wealth of knowledge for which she's known, she is also the most genuine and down-to-earth person you could wish to work with.

    I'm very grateful for the advice & direction she gave me over our time together. I always felt very heard, understood and in good hands.

    Hayley (Wollongong) via LinkedIn

  • Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

    Erika also worked with me to develop social media content. She always had great ideas for content I hadn’t thought of. I always came out of our consultations with a solid plan for future content and felt motivated to create content.

    She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.

    Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.

    Carmelina (Traralgon) via Google

  • Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec (Sunshine Coast) via Google