Resources & Downloads

My blog, guides and workbooks offer the same practical insight, clear thinking and warm support that shape my coaching and workshops, in a flexible and more affordable online format.

This resource library is designed to help small businesses and community organisations simplify marketing, strengthen customer experience and create more ease in the way they communicate and operate. Everything here is made to be useful, relevant and easy to put into practice.

I’m also continuing to develop my EASE Framework™ and expand my range of programs and tools for people who want clearer communication, more sustainable marketing and less overwhelm.

Check back regularly, get in touch if you’re looking for something specific, or sign up for The Ease Edit to hear about new resources, workshops and programs first.

Popular services and downloadables

The Customer Ease Map™ Workbook
The Customer Ease Map™ Workbook
$47.00
Customer Ease Audit Workbook (Free)
Quick View
Customer Ease Audit Workbook (Free)
$0.00
Mini Instagram Audit Mini Instagram Audit
Mini Instagram Audit
$247.00
Marketing Coaching with Erika McInerney (4 PACK) Marketing Coaching with Erika McInerney (4 PACK)
Marketing Coaching with Erika McInerney (4 PACK)
$1,190.00
Marketing Coaching with Erika McInerney (6 PACK) Marketing Coaching with Erika McInerney (6 PACK)
Marketing Coaching with Erika McInerney (6 PACK)
$1,790.00
Marketing Coaching with Erika McInerney (8 PACK) Marketing Coaching with Erika McInerney (8 PACK)
Marketing Coaching with Erika McInerney (8 PACK)
$2,190.00

Follow along on Instagram

In so many areas of business, including marketing, the goalposts keep moving and can leave you feeling stuck or like you’re standing still. You reach one milestone and suddenly there’s a bigger one ahead. If you’re always focused
“Oh I follow you on Instagram” - cue my weird mix of awkward and happy when someone says that to me. There’s a bit of a disconnect out there in the world, because algorithms seem to favour scale, but local economies favour relatio
Rick Astley’s ‘Never Gonna Give You Up’ didn’t become unforgettable because it was “the best song ever” - it became unforgettable because it was repeated, everywhere, for long enough that your brain filed it under
Mac&Ernie turns ten today✌️ Trying to choose just ten slides to represent even just five whole years felt impossible. So much growth. So many people. So many quiet turning points that never made it to a camera roll. I started in 2016, which mea
Everyone is obsessed with growth. More followers. More reach. More eyeballs. More distraction. But what if slow growth isn’t a problem…what if it’s the strategy? Swipe across if you’re a small, regional or local business b
Simplified illustration of a pink smartphone with a black outline, tilted to the side.