Resources & Downloads
My blog, podcast, guides and workbooks offer the same practical insight, clear thinking and warm support that shape my coaching and workshops - in a flexible and more affordable online format.
This resource library is designed to help small businesses and community organisations simplify marketing, strengthen customer experience and create more ease in the way they communicate and operate. Everything here is made to be useful, relevant and easy to put into practice.
I’m also continuing to expand my range of programs and tools for people who want clearer communication, more sustainable marketing and less overwhelm.
Check back regularly, get in touch if you’re looking for something specific, or sign up for The Ease Edit to hear about new resources, workshops and programs first.
Popular resources and downloadables
A 10-minute marketing audit for small businesses spending more time making content than money.
If your calendar's quiet but your phone is full of social media notifications, this is for you. Post Less. Get More. is a free, 10-minute marketing audit that helps you see - quickly and honestly - which marketing activities are draining your time without booking you clients.
This short, practical audit guides you through fifteen statements about your current marketing habits so you can:
Spot the visibility activities that look productive but aren't actually bringing in bookings.
See clearly which marketing platforms, tools and habits to stop using this week.
Find out whether you're Mostly There, In The Trap, or On The Treadmill.
Get one specific, doable fix to try before next Friday.
Take the first concrete step toward marketing built on connection, not content volume.
It takes just ten minutes, but the diagnosis it gives you can change how you market your business for good.
Use it as a quick reality check on your current approach, or as a starting point before joining the Do Less, Connect More 6-Week Program.
Perfect for: small business owners, regional and suburban service providers, founders, sole operators, and anyone tired of spending more time on social media than running their business.
Price: Free.
Download Post Less. Get More. and find out exactly what marketing activities to stop doing this week.
Find what’s making it harder for customers to say yes - and fix it.
You can be showing up, posting, updating your website and responding to enquiries quickly… and still have sales feel harder than they should.
Usually, that doesn’t mean your offer is the problem. It means there’s friction somewhere in the customer experience.
The Customer Ease Map™ helps you step back and look at your business through your customers’ eyes so you can spot where people get confused, hesitate, lose confidence or quietly drop off.
Because when your business feels easier to navigate, trust builds faster. Decisions feel simpler. Customers are more likely to book, buy, return and recommend you.
This is not a fluffy branding exercise or a complicated CX tool made for big businesses with big teams. It’s a practical workbook for business owners and service providers who want to understand what may be getting in the way of sales and fix it with clearer, simpler, more thoughtful customer experiences.
Inside this workbook, you’ll:
Map your customer journey from first discovery through to repeat business
Identify friction points that may be costing you enquiries, bookings or sales
Work out what is making things feel unclear, clunky or harder than they need to be
Redesign key parts of the journey so customers feel more confident moving forward
Add small but meaningful moments of care that improve the experience and build trust
Create a simple check-in process you can revisit as your business evolves
This is for you if:
People enquire but don’t always go ahead
Customers seem to drop off for reasons you can’t quite pinpoint
Your website, booking process or communication feels a bit clunky
You know your business could feel easier for customers, but you’re too close to see where
You want a practical tool you can use yourself before investing in bigger strategy work
What makes it different?
Most business owners assume they need more visibility, more content or more promotion. Sometimes you do.
But often, the better question is - what is making it harder than it needs to be for people to move forward?
The Customer Ease Map helps you answer that.
It gives you a clear way to look at the real customer experience, uncover what is getting in the way, and make improvements that support both better marketing and better retention.
Why ease matters
Ease is not about dumbing things down or doing less for the sake of it. It’s about removing unnecessary effort. It’s about making your business easier to understand, easier to buy from and easier to come back to.
When you do that well, marketing starts working harder because the experience behind it is stronger.
A note from me
I created The Customer Ease Map because I’ve seen how many small businesses are doing everything they can to be visible, while hidden friction in the customer journey is quietly working against them. This workbook helps you find those gaps and fix them in a way that feels practical, thoughtful and achievable.
You do not need to overhaul everything at once. You just need to start seeing your business the way your customers do.
Download The Customer Ease Map Workbook and start finding what may be costing you sales.
What people are saying
“I’ve already found two major things to fix. One was a real doozy - I had an email automation that I’d forgotten about and it had my old business name on it 🤦♀️🤦♀️ also there was still some old pricing on my website that I must have skimmed over when I updated my pricing this year.”
“Erika is my go-to person for all things marketing, social media and strategy. She has a way of breaking things down so they feel achievable and simple - this is a gift!!”
A simple first step to making your business easier to buy from.
If your business feels unclear, complicated, or harder to buy from than it should be, this customer experience audit helps you quickly spot where friction is hiding - before it costs you time, customers, or confidence.
This short, practical audit guides you through key parts of your customer experience so you can:
Identify the small but costly points of friction, effort or confusion that are losing you customers.
See where buyers hesitate, second-guess themselves, or quietly drop off.
Check whether your marketing messaging matches the experience you actually deliver.
Spot the gaps between what customers expect and what they get.
Pinpoint the one or two changes that will make the biggest difference, fastest
It takes just a few minutes, but the clarity it gives you can change everything. Use it as a quick pulse check on your business, as a starting point before building your full Customer Ease Map™, or before joining the Do Less, Connect More 6-Week Program.
Perfect for: small business owners, regional and suburban service providers, community organisations, place-based brands, and anyone wanting clearer insight into what's working, what's not, and what to fix first.
Price: Free
👉 Download the Customer Ease Audit and take your first step today towards a business that feels easier - for you and your customers.
Mini Instagram Audits are designed to give you a quick boost and some direction. Perfect if you’re feeling a bit stuck or stale and want fresh eyes on what you are doing and some strategic recommendations for what you should be doing.
Includes an audit of one Instagram profile:
I also look at your website and do a brief analysis of the niche/industry you are in to get context for the audit.
I offer a minimum of 10 specific action items to improve your Instagram profile, including but not limited to:
Your profile images and text
Your visual and brand identity (top level)
Your content
Your content types
Your discoverability
Your messaging
Niche-specific content ideas
Sound good?
Price: $247 inc gst
Timing: Allow seven (7) days.
Do less.
Connect More.
6 weeks personalised 1:1 coaching
Reset your marketing and customer experience over six weeks - so it actually works, without burning you out. A new, personalised 1:1 intensive experience with me as your expert guide.
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