Marketing services for small businesses, community organisations and place-based brands

I'm ready, let's chat!

I help Australian regional, suburban and small-town businesses build trust, loyalty and referrals through clearer communication, more sustainable marketing and better customer experiences.

Whether you need strategy, training, stronger messaging or support improving customer experience, I help you make better marketing decisions and create communication that is easier to sustain and more effective in practice.

Find out more below, or simply book a quick chat to discuss.

Marketing & Content Strategy

Workshop & Masterclasses

Marketing Training & Coaching

Social Media Policies & Guides

Brand Development

Erika working on marketing strategy at a laptop and smiling at the camera.

Marketing and Content Strategy

Practical strategy for businesses and organisations that want sharper direction, stronger messaging and marketing that fits their audience, capacity and goals.

This work can include marketing strategy, content strategy, customer experience design, audience clarity, messaging, campaign planning and identifying the friction points that may be affecting trust, conversions or retention.

Best suited to businesses or organisations that need direction, alignment and a clearer plan.

Outcomes include stronger positioning, clearer communication, better decision-making, more consistent marketing and higher conversion and retention rates.

Have a look at my Done & Dusted VIP days if you have a strategy but need help developing and implementing one or two elements of it.

Book a chat
Erika McInerney presenting a marketing workshop to small business owners.

Workshops and Masterclasses

Expert-led workshops, webinars and tailored training designed to build confidence, capability and stronger communication across organisations, teams and member groups including; Councils, chambers, memberships, tourism groups, community groups, leadership teams and, business networks.

These sessions are practical, engaging and shaped to suit your audience, your goals and your level of experience. Topics can include marketing strategy, social media, low-budget - high impact marketing, personal brand/public voice, customer experience, place-based marketing, leadership communication and more. All my workshops are customised to suit your organisation, skill level and knowledge goals.

Best suited to organisations or groups that want to build shared knowledge, consistency and confidence.

Outcomes include more capable teams, stronger communication and training that people can actually apply.

These sessions are designed to deliver practical value, spark useful discussion and leave people with ideas they can act on immediately.

Book a chat

Not sure what you need? Book a quick chat and I’ll help you choose the right starting point.

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Social Media Policies and Guides

Clear, practical social media policies, playbooks and communication guides for organisations that need more consistency, confidence and governance.

This work helps teams communicate more responsibly, reduce risk and create internal clarity around roles, expectations, tone, escalation and public engagement.

Best suited to Councils, community organisations, member bodies and teams managing shared communication channels.

Outcomes include reduced confusion, clearer boundaries, stronger governance and more confident communication.

Learn more about creating Social Media Policies & Guides for your organisation.

Explore Policies & Guides
Erika McInerney providing online marketing coaching and training at her desk.

Marketing Training and Coaching

One-to-one or small-group support to build your confidence, capability and momentum.

This is for business owners, teams and individuals who want expert guidance that helps you market with clarity, confidence and integrity.

Coaching and training can cover digital marketing, content planning, social media, messaging, customer experience and the practical skills needed to market your business or organisation more effectively.

Best suited to people who want personalised support, capability building and practical progress.

Outcomes include more confidence, stronger skills, clearer priorities and better follow-through.

Have a look at my Done & Dusted VIP days if you need help developing and implementing a strategic project.

Book a chat
An open book showing graphic design elements of a brand.

Brand Development

Brand and visual identity development for businesses and organisations that want to communicate more clearly and be recognised for the right things.

This can include working with you in the start-up phase; naming, messaging, positioning, brand direction and managing the development of creative assets in collaboration with trusted specialists.

I also work with you through the important rebrand process - to create a brand, messaging and visual identity that will last.

Best suited to new businesses, evolving brands and organisations that have outgrown their current identity.

Outcomes include clearer positioning, stronger recognition and a brand people can understand and trust.

I work with a network of talented and trusted graphic designers, photographers and web developers to bring your brand to life.

Book a chat

Choose support that fits your needs

Some clients come to me for one clear need. Others need a combination of strategy, training, policy support or brand development. What matters most is choosing support that fits your goals, your resources and the way your business actually works.

My work is shaped by the realities of your business, not generic formulas. That means the advice is practical, the recommendations are considered, and the end result is marketing and communication you can actually sustain.

Why clients work with me

With 30 years’ experience across marketing, advertising, employer branding and customer experience, I bring strategic thinking, practical clarity and a strong understanding of how businesses are actually experienced by customers, communities and the public.

Clients work with me because I know how to turn complexity into direction. I help you see what matters, reduce friction and focus on the things that strengthen trust, improve experience and support long-term growth.

Book a chat
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 Trusted to deliver strategy and training by organisations across Gippsland and Australia including:

Destination Gippsland
Logo of Latrobe City Council featuring a stylized abstract shape resembling a hillside or landscape, with the text 'LATROBE CITY COUNCIL' next to it in bold purple letters.
Northern Metro Health
Bendigo Bank logo with stylized 'B' icon in burgundy and coral colors and the bank's name in bold burgundy letters

  • Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    Our organisation, Destination Gippsland, has worked with Erika on a number of marketing and social media projects in the last 3 or 4 years.

    Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.

    Alison via Google

  • Erika is a true social media wizard!

    I've had the pleasure of collaborating with Erika for the past two years on our annual Creative Harvest event in Gippsland.

    This event attracts over 1300 attendees and is a cornerstone of our community. Erika expertly crafted and executed our social media strategy and implementation, resulting in significant growth and engagement across all our platforms.

    Her creativity and professionalism are truly impressive. Beyond her skills, Erika is an absolute joy to work with. Her "can-do" attitude and positive spirit are infectious. I

    highly recommend investing in Erika's services at Mac&Ernie – you won't be disappointed!" 😊

    Kristy via Google

  • Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

    Erika also worked with me to develop social media content. She always had great ideas for content I hadn’t thought of. I always came out of our consultations with a solid plan for future content and felt motivated to create content.

    She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.

    Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.

    Carmelina via Google

  • Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • Erika recently presented a highly informative Instagram Marketing Masterclass to my membership community for My Client Strategy Academy

    It was evident from her presentation that she has a deep knowledge and understanding of social media marketing strategy. She also communicates clearly and has a unique ability to be able to break down complexity into easy-to-understand concepts and ideas that can be implemented by small business owners. Thank you again Erika, for sharing your valuable and helpful social media training with us!

    Hayley via Google

  • I run a membership for women in business and asked Erika to run a masterclass for my clients on how to quickly and easily create content that works - she did an amazing job!

    Erika's a true professional with a beautifully calm and fuss-free approach to delivering valuable information that gets tangible results through social media marketing. I wouldn't hesitate to use her again or recommend to anyone wanting an engaging expert speaker or social media trainer. Thanks so much Erika for a fabulous session - you were an absolute delight to work with!

    Faye via Facebook

  • We'll definitely be working more with Erika and the Mac&Ernie team in the future.

    Erika is fantastic and we've loved working with her as part of creating and running Marketing & Social Media masterclasses for our community (Grown not Flown).

    We'll definitely be working more with Erika and the Mac&Ernie team in the future.

    Nikki via Google