Done & Dusted is a focused day of marketing strategy and action for business owners who are tired of carrying ideas or unfinished projects in the background.

The work that matters most is often the work that gets pushed aside.

Refining your messaging. Reviewing your marketing. Planning content properly. Making strategic decisions. Fixing the gaps that are slowing things down. We let these sit on a wish list - not because it is unimportant, but because the day-to-day keeps taking over.

A Done & Dusted Day gives you dedicated time to deal with those priorities properly, with an experienced strategist by your side. Together, we work through the marketing and strategic jobs that have been sitting on your list for too long, bring awareness to what matters most, and make meaningful progress in a single focused day.

You leave with less mental clutter, stronger direction and work that is genuinely done, not just talked about. Read more 👇

Erika McInerney offering strategic marketing advice to Boards, Chambers of Commerce, Local Government and Business Groups.

Get ahead with your strategic business marketing task list.

Your VIP day with me is part strategy session, part implementation sprint. Every business is different and so is every Done & Dusted Day. Here is a list of what we could tackle together - can you see one that would help you?:

  • Build or refine your marketing or social media strategy.

  • Plot your customer experience map - identifying and fixing any friction and adding moments of care, systems or automations.

  • Develop your brand identity (including design briefs).

  • Brainstorm and check availability for your business name.

  • Create a content plan or some high-quality social media posts.

  • Develop your email marketing system - templates, nurture sequences, or list-building freebies.

  • Build a landing page to sell a new product or service (website access dependent).

  • Write a brief for your new website or other design project.

  • Get personalised training in social media tools and skills.

If you’re not sure your project fits, just send your list - and we will build an agenda together.

Apply here

Online-only price $1497*+GST

*payment plans available on request

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What’s included?

This isn’t a one-off session where you’re left to figure it out on your own. You’ll get structured, hands-on support from start to finish.

  • 4 hours of intensive work on the day (plus some breaks).

  • Deep focus and dedicated time to make serious progress.

  • 2 hours of pre-work and preparation ( I’ll review your goals, materials, and needs so we hit the ground running).

  • 1-hour follow-up session within a month (to check in, celebrate wins, and answer any questions that come up after implementation).

  • Recording of your session (so you can revisit ideas, strategies, and next steps anytime).

  • 30 days of email support (for accountability, feedback, and ongoing clarity.

Apply here

  • Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    Our organisation, Destination Gippsland, has worked with Erika on a number of marketing and social media projects in the last 3 or 4 years.

    Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.

    Alison via Google

  • Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

    Erika also worked with me to develop social media content. She always had great ideas for content I hadn’t thought of. I always came out of our consultations with a solid plan for future content and felt motivated to create content.

    She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.

    Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.

    Carmelina via Google

  • Erika is my go-to person for all things marketing, social media and strategy.

    She has a way of breaking things down so they feel achievable and simple- this is a gift!! Her tips have changed the game for my businesses. I have been working with Erika for around 9 years and I look forward to many more! Highly highly recommend.

    Jane via Google

  • I run a membership for women in business and asked Erika to run a masterclass for my clients on how to quickly and easily create content that works - she did an amazing job!

    Erika's a true professional with a beautifully calm and fuss-free approach to delivering valuable information that gets tangible results through social media marketing. I wouldn't hesitate to use her again or recommend to anyone wanting an engaging expert speaker or social media trainer. Thanks so much Erika for a fabulous session - you were an absolute delight to work with!

    Faye via Facebook

  • Erika has an incredible amount of knowledge on marketing & social media best practices.

    Her ability to teach and translate marketing strategies into a simple yet effective plan for small businesses is second to none.

    Nick via Google

Apply here