What does social proof actually mean? How can I get more of it for my small business? How important is social proof for marketing? All great questions - here are some answers.

Before September gets swallowed by Christmas and Black Friday planning, choose one service to market properly. A simple way to focus limited marketing time on what matters most. I’ve explained what I mean in this article.

Mac&Ernie has been named the Microbusiness winner at the 2026 Gippsland Business Awards. It was a very special night celebrating award-winning small business marketing and the remarkable people, ideas and businesses helping Gippsland thrive.

Everyone else is doing it is not a reason. Here's how to work out whether a Black Friday offer makes sense for your business this year, what the discount really costs you, and what to do instead if the numbers don't stack up.

August is Small Business Festival month across Victoria - a whole month of workshops and mentoring, most of it free. Here's where to get real help with your marketing and money, at every budget.

Marketing and social media expert Erika McInerney unpacks the new Instagram Series feature being tested and looks at how small businesses in regional, suburban and small towns can plan to use this as a secret weapon.

Thinking about buying Instagram followers in 2026? Here's advice from Erika McInerney - a marketing and social media expert. Plus what Meta's doing about it, and what you could do to grow your Instagram following instead.

Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less according to Erika McInerney, marketing and customer experience expert for Australian businesses.

If you’ve noticed that my content has changed lately, this is why.

Heard about the big change to Google search but confused about what it means for your small business? This article goes into detail in a practical and jargon-free way.

If your business has started to feel like something you're administering from a distance, this might be why.

Most businesses focus on being found. The ones people are truly loyal to have figured out something different - how to become a habit. Here's what that actually takes, and what you can do about it.

Fuel price increases are impacting small businesses across regional and rural Australia. Discover practical, low-cost ways local businesses and councils can work together to reduce transport costs, attract local customers and support stronger local economies.

If you’re a business in Gippsland or another regional area, who wants to stand out, not blend in this is for you.

Here's some insight into what I'm seeing across the businesses and community organisations I work with: the more tools we have access to, the more isolated a lot of business owners are becoming, and I think that isolation is quietly costing them. Read my insights and practical solutions here.

Here's an idea - people staying close to home this Easter might not be a problem for local business. It could be an opening. A genuinely good one too if your town is ready to meet them. Explore some practical tips in this article.

A rare share from me on what it feels like to hit a milestone while falling back in love with your business.

Decision fatigue doesn’t come from big strategic choices, it comes from hundreds of small, poorly defined ones. What if you could reduce the feeling of overwhelm by simply reducing the number of decisions you have to make each day?

When work feels consistently hard, clunky, or draining, it’s rarely because the people involved aren’t capable. More often, it’s because the way the work is designed no longer matches reality. How can you fix that? How can you push and pull more ease into your marketing or workflows?

People-powered marketing is about keeping the human voice at the centre, while using systems and tools (including generative AI) to make the work more sustainable, consistent, and manageable over time.