People-powered marketing is about keeping the human voice at the centre, while using systems and tools (including generative AI) to make the work more sustainable, consistent, and manageable over time.

If you’ve been doing your own marketing for years and it isn’t working the way it should, it’s not a motivation issue. It’s a strategy gap.

And once that gap is filled, marketing starts to feel clearer, lighter, and far more effective, here’s how.

January organisation doesn’t need a full reset. Sometimes it just needs easier ways to use what already works to make it simpler and more effective. Lots of tips for how in this article.

You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

I haven’t publicly spoken much about my coaching method, but it’s grounded in a simple but powerful structure called Do–Try–Consider - a framework that creates clarity, reduces overwhelm and supports healthier, more thoughtful decision-making. It’s the opposite of shouting orders. It’s a conversation. I’d like to share it with you.

Every year I set myself a challenge to do as much of my Christmas shopping as possible locally. It takes more time, and sometimes more money, but in 2025 - a year where the cost of living is still stretching families and local business owners to their limit - it feels more important than ever. Here are my tips, if you’d like to join me.

If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.

If you're taking screen shots and dropping them into your Instagram feed or using an app with an intrusive watermark, you'll want to read this post. How to repost in Instagram and the etiquette.

If you’ve been hearing the term AIO in conjunction with SEO lately, you’re not imagining it–it’s a thing. This article explains what AI Optimisation is in the context of search engines and social media and gives tips for small business wanting to increase their discoverability online.

You may not have heard this term, but I bet it’s been used on you before. I think it’s important to understand how to not fall into the trap of unethical marketing practices as a consumer, but also as a business.

Here’s a step-by-step guide to transitioning your Meta Business Suite account into Meta Business Portfolio to secure your assets and safely manage access by third-parties and employees.

I think shopping local should always start with “could I?” rather than “I should” because it can be a little harder to do. That said, the month of May is Australian-Made month and a good chance to check in on your habits. I’ve put together a stack of ways to support local with less effort in this blog.

Thinking of branding your special treat, fun run or sale using the word ‘Anzac’? Before you hit go, there are some very important things you should know about this word, its significance and legal uses.

If you’re struggling to price your products or services and want to understand how ‘value’ and ‘values’ play a role in decision-making, you’ll find this blog a very useful read.

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

With all the current chatter about AI-generated content, you may find yourself overwhelmed by discussions on spotting it and feeling nervous about your own usage. But don’t worry! Using these powerful tools to enhance your writing is perfectly fine. In this article, I’ll share essential tips to refine your content before hitting post.

What is Hopecore marketing and how can you use this wonderful direction to create content that inspires, uplifts and ultimately connects your customers or clients to you? I’m glad you asked 😉

Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less, here’s how.

Small businesses across Australia often struggle to understand how to measure their social media success. With so much time and often money spent in these platforms, it's a good idea to keep track of how your efforts actually contribute to your business goals. In this article I break down the jargon and give practical tips for measuring your social media ROI.

We all get ideas, but what you do with them when they arrive can be central to your success, especially in small business. Ideas can save us time, make us better or stronger. Ideas are also really important in marketing and content creation. Here are three ways I manage and organise my ideas so I don’t lose them as quickly as they appear.