Blog posts

Content marketing, Marketing, Social media marketing, Social media tips Erika McInerney Content marketing, Marketing, Social media marketing, Social media tips Erika McInerney

Spark conversation and connection - a guide to conversational marketing

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

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Marketing, Social media marketing, Content marketing, Business advice, Small Business Erika McInerney Marketing, Social media marketing, Content marketing, Business advice, Small Business Erika McInerney

No budget? No problem: Creating a marketing plan for your small business when you have limited funds

Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less, here’s how.

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Social media management, Social media tips, Social media marketing, Small Business, Marketing, Content marketing, Business advice Erika McInerney Social media management, Social media tips, Social media marketing, Small Business, Marketing, Content marketing, Business advice Erika McInerney

How to know if your social media is working for you

Small businesses across Australia often struggle to understand how to measure their social media success. With so much time and often money spent in these platforms, it's a good idea to keep track of how your efforts actually contribute to your business goals. In this article I break down the jargon and give practical tips for measuring your social media ROI.

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Content marketing, Marketing, Small Business, Social media marketing, Social media tips, Featured Erika McInerney Content marketing, Marketing, Small Business, Social media marketing, Social media tips, Featured Erika McInerney

Top ten things small biz should consider in choosing marketing channels

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

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Business advice, Content creation, Content marketing, Copywriting tips, Marketing, Small Business, Social media marketing, Social media tips Erika McInerney Business advice, Content creation, Content marketing, Copywriting tips, Marketing, Small Business, Social media marketing, Social media tips Erika McInerney

Positive ways to talk about customer pain-points in marketing and social media messaging

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

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Business advice, Content creation, Content marketing, Gippsland, Marketing, Small Business, Social media marketing, Social media tips Erika McInerney Business advice, Content creation, Content marketing, Gippsland, Marketing, Small Business, Social media marketing, Social media tips Erika McInerney

Is Facebook really dead?

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

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Business advice, Content marketing, Marketing, Small Business, Social media marketing, Social media tips Erika McInerney Business advice, Content marketing, Marketing, Small Business, Social media marketing, Social media tips Erika McInerney

Why trust matters and how to build it using social media and marketing

If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.

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