Blog posts
Mac&Ernie’s marketing, social media and customer experience blog.
You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.
Why SMART goals are a secret weapon for small business marketing
SMART goals aren’t a secret - far from it, but if you set them up properly and stick to them, they could be your secret weapon in this ever-changing marketing and social media landscape. Let me tell you how and why.
Top ten things small biz should consider in choosing marketing channels
Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.
Five ways to grow community around your business or brand
You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.