SMART goals aren’t a secret - far from it, but if you set them up properly and stick to them, they could be your secret weapon in this ever-changing marketing and social media landscape. Let me tell you how and why.

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.