Training Workshops & Webinars
Organisational and Corporate Training
Do you need to develop marketing or social media skills in your team or get multiple locations and profiles consistent?
We provide a range of highly recommended customised group training options for your business, group, network or chamber, Board, Council, Government department, community group, sports club and more. Online, in-person or both.
Since 2016 Mac&Ernie has delivered marketing strategy, social media training and workshops to (or on behalf of) stacks of great organisations including:
Workshops, Masterclasses, Webinars & Coaching
Your group will gain insights and skills that lead to genuine business and mindset improvements.
Plus we make it fun so the learning sticks!
Training, coaching, mentoring - they aren’t all the same thing, but they are all ways Mac&Ernie can help you or your team grow in skills and confidence.
We provide marketing and social media training in several ways:
In-person workshops, online training, keynotes and seminars.
Individual coaching one-on-one or in small groups - short or long-term.
Custom workshops designed for your business, organisation or team.
Custom workshops Erika delivers on your behalf to your community, franchisees, business group or Board.
Custom marketing and social media masterclasses for your online group or membership.
Erika regularly delivers in-person workshops across Gippsland and South Eastern Melbourne and travels interstate or into regional areas–just ask.
Popular Workshops
You, amplified: For leaders who want to be heard
A workshop for Board members, business and community leaders or anyone who wants to learn how to amplify your key messages and build thought-leadership using social media.
Better Social®
Workshops - various topics
A range of jargon-free workshops that teach you the skills, knowledge and confidence you need to shine online. Up-to-date knowledge of the major social media channels and how they fit with your marketing activities.
Mind the Gap: Customer experience for small business
Bridging the gap between your marketing promise and your customer experience. Learn how to give your customers, clients or service-users an authentic and referral-worthy experience.
Marketing in harmony: Getting everyone on the same page
A workshop for teams, franchises, businesses or community organisations with multiple locations. Learn how you can work together to be consistent in messaging, brand and workflows.
You, amplified: Social media for leaders who want to be heard
Social media channels have emerged as the ideal platforms for business and community leaders (like you) to amplify your organisation's messages and establish yourself as a thought leader in your industry or niche.
But maybe you feel like you’ve missed the boat and haven’t invested the time and energy it takes to build your audience. Maybe you’re just not into it or are worried about saying or doing the wrong thing.
It’s never too late to start - so let’s start well by learning how to amplify your voice using social media.
Some of the important stuff you’ll learn:
How to choose the right channel/s for you.
How the major social media platforms work - and how to make them work for you.
Personal brand development - what do you want to be known for?
How to plan and execute effective content - creation and curation.
Engagement strategies that work (and don’t take much time).
How to use generative AI to save time and effort (but stay authentic and human).
Through real-world examples and hands-on activities, you will gain practical insights and actionable strategies to build an authentic and impactful personal brand, enhance your social media presence, and foster valuable connections.
Better Social® Workshops
A range of jargon-free workshops that teach you the skills, knowledge and confidence you need to shine on social media and beyond.
We have a whole stack of social media workshops updated and delivered regularly. Mac&Ernie workshops present up-to-date skills and knowledge across a range of social media platforms. They are always customised to suit the skills and knowledge level of the audience. Some examples:
Like, share, breathe - Strategies for sustainable social media
Rise and shine: Marketing your way through crisis or change
Content smash®: Plan and develop content that connects and converts
Build your social media strategy: A live series to build your strategy and plan
Reels with all the feels: Making short-form videos that suit your business
Place yourself: How to use location marketing to grow your local business
Meta-morphosis: Get your Instagram and Facebook working for you and understand how to use Business Suite and Meta products to your advantage
Mind the Gap: Customer experience for small business
If you’re caught in the content hamster wheel you may be purely in attraction mode. Those hungry social media apps want us to stand out, speak up and capture our audience’s attention. But once it’s captured - how can you nurture, connect and convert?
This workshop will teach you how to identify and fix any gaps in your business that might be causing friction, turning people off, stopping them from buying again or recommending you.
Some of the important stuff you’ll learn:
Why customer experience matters
How to identify and understand customer expectations
How to audit your customer experience
How to map your customer journey
Brand authenticity - crafting marketing messages
How to craft magic moments
How to measure and monitor your customer experience
Through relevant real-world examples and hands-on activities, you will gain the insight and tools you need to create marketing messages that align perfectly with the experience of buying from or working with you. No more drop-offs or discontent.
Marketing in harmony: Getting everyone on the same page
A workshop for teams, franchises, businesses or community organisations with multiple locations. Learn how you can work together to be consistent in messaging, brand and workflows.
This workshop is customised to suit your industry or niche. We begin with an audit of your combined marketing channels, identifying strengths, weaknesses and opportunities for improvement. A custom workshop follows.
Some of the important stuff you’ll learn:
How to build audience personas to inform your collective content
How to use shared tools like Meta’s Business Suite to simplify your workflows
How to create a cohesive brand identity across multiple channels and/or locations
Time-saving strategies and tips to work smarter
Workshops can be held in-person or online or a combination of both. We also offer workshops and one-on-one packages if there are some in your group who need a little bit of extra support.