How we can work together

Erika McInerney offering expert marketing, branding and social media strategy and training. Sitting in a chair, wearing a white blazer with a plant beside her.

Marketing and Social Media Strategy

Results-focused strategy and content plans you can understand and implement yourself.

Let’s work on a marketing strategy or social media content plan that is designed to be used–not put in a folder and forgotten. We’ll use your language and develop implementation plans that suit your time, resources and skills.

At Mac&Ernie, we believe in ‘under-complicating’ so we do strategy a little differently.

We will teach you how to use your new marketing strategy and how to update it yourself. Your business, customers and marketing channels are always in motion so your marketing or social media strategy should move alongside them.

We will involve you in developing your strategy in a way that makes you feel comfortable and confident enough to start working towards success straight away–taking the stressing and guessing out of your marketing.

Contact us for a quote.

Find out more about Erika’s experience and qualifications here.

Erika sits with a client in a board room. Erika is pointing at a screen in discussion with the client who is also pointing at the screen showing Instagram. Erika McInerney is working to provide an audit and actions plan for social media and marketing

Audits

A fresh set of eyes on your marketing, social media, brand and/or customer experience could be just what you need.

If you’ve hit a bit of a dead end with your marketing and don’t know why, we can help. Mac&Ernie audits dig deep into your business, looking at your online presence and what goes on behind the scenes. At the end of it, you will get a super useful report outlining what we discovered (the positive, the negative and the meh) and all recommendations for improvement.

Erika delivers the report personally during a recorded Zoom call where you can ask all your questions. At the end of your audit, you’ll have a very clear picture of what needs to be done and a bunch of actions to get stuck into.

Grab a no-obligation chat and we can talk about what’s involved and what you need to get moving forward.

If you want to get started now, we have two options available to book straight away, simply tap on the links below to find out more:

  1. One-on-one audit and action plan.

  2. Mini Instagram Audits.

Erika M is in a kitchen holding a mug and smiling. Her hair is out and she looks relaxed in a long sleeved pink shirt. Her phone and glasses are on the island bench. She is in your home providing award-winning marketing services for business success.

‘Done & Dusted’ Days

A chance to get ahead with your strategic marketing tasks.

Imagine spending an entire day with Erika, clearing the clutter and focusing solely on the marketing and strategic tasks that matter most to your business. With ‘Done & Dusted’, you get the guidance and implementation support you need to get the stuff done that you’ve been putting off.

What kind of stuff?

  • Building a marketing or social media strategy

  • Developing your brand identity, including a design brief if needed

  • Coming up with your business name including relevant searches and registration

  • Creating a content plan and/or some high-quality content

  • Setting up Meta ads and campaigns 

  • Developing an email marketing plan, setting up the templates and nurture sequences

  • Creating a freebie to grow your email list

  • Building a landing page to sell a particular service offering

  • Training and skills development to use your social media channels

  • Writing a brief and pulling together all the assets for a big project like a new website

These days are in-person (location dependent) or online. Find out more or simply get in touch.

Close-up of a book open on a table, showing pages with large black and white numbers in a striped design, including numbers 1 through 5, and some text at the bottom, with a beige book or planner in the background.

Branding

Looking to develop a brand that truly connects? One that delivers an experience from the ground up, consistent with your excellent products or services?

With decades of marketing and branding expertise, we can help you build a magnetic brand that resonates deeply with your audience. Need to start from absolute scratch? No worries, we can help you choose a name, test it and even work with you in the tricky trademark process.

Whether you're launching fresh or revamping an outdated identity, Erika and the Mac&Ernie team are your brand architects, guiding you through every step.

We collaborate with a trusted network of talented creatives: designers, photographers, copywriters, SEO specialists, and web developers. You dream it, and they build it, under Erika’s expert direction.

Let's craft a brand that captivates your customers, makes you feel proud and sets your business on a path to success.

Contact us to get started.

Erika McInerney, expert marketing strategist and social media trainer in glasses and a pink blazer smiling at a laptop on a wooden desk, holding a phone with a Mac&Ernie sticker, with a camera and a plant on the desk in front of a fireplace.

Content Plans

Feeling stuck? Sick of running on the content hamster wheel? A Content Smash® will get you moving again.

There are a few ways we can work on a content plan for your business or organisation.

Hands-free: You can choose the length of time you need content for and leave it all up to Erika.

Hand-in-hand: You can work with Erika in one or multiple sessions to develop your plan together.

All in: You can book Erika to deliver a custom content development workshop for your business, organisation or group and she can teach you how to plan content.

Contact us to chat about what you need to get moving.

  • I've attended a number of Erika's workshops over the years so when the time came for me to step off and start my own business, I knew exactly where to go for help.

    My new business is about to launch and I feel incredibly supported and ready to go. Erika has worked with me on a marketing strategy for social media, email and more and she also helped me to refine my branding and my brand 'voice' (all the things I would not have thought about). Thank you Erika! You are very real and you share your knowledge with such generosity and kindness - giving me above and beyond what I expected.

    Erin via Google

  • Wow! I wasn't 100% sure what to expect with the SM course I completed with Erika as I was introduced to it by a colleague, but it was AMAZING!!!

    Erika is the epitome of professionalism while still being totally real. Our organisation's social media presence has drastically improved since doing this course and I can't tell you how much I learned! Erika's pro-active approach and generosity with her time and feedback was greatly appreciated. Erika, you're a star! Thank you so much!!

    Bec R via Google

  • Erika refreshed our three-year old brand, giving us more than we imagined

    Erika refreshed our three-year old brand, giving us more than we imagined. She project managed a new logo, website, signs and everything in between, even taking on our google presence and tidying it all up. I am grateful for her attention to detail, the way she explained everything and her availability. We have a new passion for the business now.

    Belinda via Yellow

  • I invested in Mac&Ernie's Social Media Strategy Workshop and boy I am so glad I did! Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • I have loved working and learning from Erika! Erika has a wealth of knowledge in social media and marketing and shares a love for small business.

    Genuine yet gentle, Erika will safely guide your biz through social media land with tactical solutions and advice that is relevant to your business. With help from Erika, I am more confident to develop and refine our business presence online. There is much to learn from Erika, and I highly recommend her services! -

    Aimee via Google