How we can work together

Erika McInerney offering expert marketing, branding and social media strategy and training. Sitting in a chair, wearing a white blazer with a plant beside her.

A different approach to marketing strategy

Most strategies are overcomplicated. Mine aren’t. I believe in under-complicating your marketing so you can focus on what actually works. Together, we’ll set goals, identify opportunities, assess your resources, map your customer journey, identify friction points, and redesign your communications and touch-points with clarity and ease.

You’ll walk away with:

  • A practical, relevant and user-friendly marketing strategy.

  • A clear understanding of what to do to reach your business and marketing goals.

  • Practical steps to improve customer experience.

  • Messaging and content direction based on what your audience really need.

  • The confidence to keep improving your strategy yourself - empowering you to take control of your marketing.

Your business never stands still and your marketing shouldn’t either. I’ll teach you how to maintain and update your strategy so you always feel in control, confident, and connected to your customers.

No more stressing and guessing. No more trying to keep up online. Just clear, sustainable marketing and customer experience built for the way you actually work.

If you’re ready to make your marketing easier and more effective, you’re in the right place.

Strategy fees start from AUD $1,500. Please book a free chat via the button below or send an email outlining your needs for a quote.

Book a chat
Erika is looking relaxed in a living room, on her phone. She's wearing a yellow jumper with a pink heart and has her feet tucked up under her. Small business marketing doesn't have to be so stressful.

Customer Experience isn’t just for big business.

If you’re a small business or community organisation and your marketing or customer experience feels harder than it should, you’re not alone. Lucky for you, I specialise in the intersection between what you promise (marketing) and what you deliver (experience).

Using my Customer Ease Framework™, I work with you to design a marketing and customer experience strategy that is:

  • User friendly - not filed away and forgotten.

  • Easy to understand.

  • Aligned with how your customers behave.

  • Simple to implement with your time, skills, and resources.

  • Built to evolve as your business and audience grow.

This is strategy without the overwhelm - clear, human, and grounded in how real people make decisions.

If you’re ready to create more ease in your business, you’re in the right place.

Strategy fees start from AUD $1,500. Please book a free chat via the button below or send an email outlining your needs for a quote.

Book a chat
Erika M is in a kitchen holding a mug and smiling. Her hair is out and she looks relaxed in a long sleeved pink shirt. Her phone and glasses are on the island bench. She is in your home providing award-winning marketing services for business success.

A ‘Done & Dusted Day’ is a chance to get ahead with your strategic business marketing task list.

It’s your VIP marketing day - part strategy session, part implementation sprint.

Every business is different and so is every Done & Dusted Day. Here are some examples of what we could tackle together:

  • Outline or refine your marketing or social media strategy.

  • Plot your customer experience map - identifying and fixing any friction and adding moments of care, systems or automations.

  • Develop your brand identity (including design briefs).

  • Brainstorm and check availability for your business name.

  • Create a content plan or some high-quality social media posts.

  • Set up Meta ads and campaigns.

  • Develop your email marketing system - templates, nurture sequences, or list-building freebies.

  • Build a landing page to sell a new product or service (website access dependent).

  • Write a brief for your new website or other design project.

  • Get personalised training in social media tools and skills.

If you’re not sure your project fits, just send your list - I’ll see what can be achieved in a day. Tap ‘find out more’ to see what’s included. Priced at $850 for online.

Find out more
Close-up of a book open on a table, showing pages with large black and white numbers in a striped design, including numbers 1 through 5, and some text at the bottom, with a beige book or planner in the background.

Branding

Looking to develop a brand that truly connects? One that delivers an experience from the ground up, consistent with your excellent products or services?

With decades of marketing and branding expertise, I can help you build a magnetic brand that resonates deeply with your audience.

Need to start from scratch? No worries - I can help you choose a name, test it and even work with you in the tricky trademark process.

Whether you're launching fresh or revamping an outdated identity, we are your brand architects, guiding you through every step.

I collaborate with a trusted network of talented creatives: designers, photographers, copywriters, SEO specialists, and web developers. You dream it, and they build it, under my expert direction.

Let's craft a brand that captivates your customers, makes you feel proud and sets your business on a path to success.

Contact me to get started.

Book a chat

  • I've attended a number of Erika's workshops over the years so when the time came for me to step off and start my own business, I knew exactly where to go for help.

    My new business is about to launch and I feel incredibly supported and ready to go. Erika has worked with me on a marketing strategy for social media, email and more and she also helped me to refine my branding and my brand 'voice' (all the things I would not have thought about). Thank you Erika! You are very real and you share your knowledge with such generosity and kindness - giving me above and beyond what I expected.

    Erin via Google

  • Wow! I wasn't 100% sure what to expect with the SM course I completed with Erika as I was introduced to it by a colleague, but it was AMAZING!!!

    Erika is the epitome of professionalism while still being totally real. Our organisation's social media presence has drastically improved since doing this course and I can't tell you how much I learned! Erika's pro-active approach and generosity with her time and feedback was greatly appreciated. Erika, you're a star! Thank you so much!!

    Bec R via Google

  • Erika refreshed our three-year old brand, giving us more than we imagined

    Erika refreshed our three-year old brand, giving us more than we imagined. She project managed a new logo, website, signs and everything in between, even taking on our google presence and tidying it all up. I am grateful for her attention to detail, the way she explained everything and her availability. We have a new passion for the business now.

    Belinda via Yellow

  • I invested in Mac&Ernie's Social Media Strategy Workshop and boy I am so glad I did! Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • I have loved working and learning from Erika! Erika has a wealth of knowledge in social media and marketing and shares a love for small business.

    Genuine yet gentle, Erika will safely guide your biz through social media land with tactical solutions and advice that is relevant to your business. With help from Erika, I am more confident to develop and refine our business presence online. There is much to learn from Erika, and I highly recommend her services! -

    Aimee via Google