Marketing services for small businesses, community organisations and place-based brands
Whether you need strategy, training, stronger messaging or support to improve customer experience, retention and referrals, I help you make better marketing decisions and create communication that is easier to sustain and more effective in practice.
Find out more below, or simply book a quick chat to discuss.
Marketing & Content Strategy
Workshops & Masterclasses
Marketing Training & Coaching
Social Media Policies & Guides
Brand Development
Marketing and Content Strategy
Practical strategy for businesses and organisations that want sharper direction, stronger messaging and marketing that fits their audience, capacity and goals.
This work can include marketing strategy, content strategy, customer experience design, audience clarity, messaging, campaign planning and identifying the friction points that may be affecting trust, conversions or retention.
Best suited to businesses or organisations that need direction, alignment and a clearer plan.
Outcomes include stronger positioning, clearer communication, better decision-making, more consistent marketing and higher conversion and retention rates.
Talk to me about ongoing support while you implement your strategy or check out my ‘done with you’ opportunity - a six week, high touch, 1:1 program: Do less. Connect More.
Workshops and Masterclasses
Tailored training designed to build confidence, capability and stronger communication across organisations, teams and member groups including; Councils, chambers, memberships, tourism groups, community groups, leadership teams and, business networks.
All sessions are practical, engaging and shaped to suit your audience, goals and level/s of experience. Topics can include marketing strategy, social media, low-budget - high impact marketing, personal brand/public voice, customer experience, place-based marketing, leadership communication and more.
Best suited to organisations or groups that want to build shared knowledge, consistency and confidence.
Outcomes include more capable teams, stronger communication and training that people can actually apply.
These sessions are designed to deliver practical value, spark useful discussion and leave people with ideas they can act on immediately.
Live Speaking, Seminars and webinars
Marketing speaker and workshop leader for conferences, councils and business events across Australia
After close to 30 years in marketing, I know how easy it is for a room full of business owners to leave an event feeling more overwhelmed than when they arrived. I do the opposite. People walk out with a clearer head, a few things they can change straight away, and a bit more confidence about where to put their limited time.
My sessions cut through the noise around marketing and content, and show regional and small-town businesses how to bring in bookings without burning out. Audiences learn to see their business the way their customers do, spot the small things quietly costing them sales, and do less of the busy stuff so they can connect more with the people who matter.
A few of the places I've spoken:
State of Social (Perth), Destination Gippsland Tourism conferences, She Means Business (Yarra Valley), Kate Toon's Six Figure Sleepover (Sydney), Latrobe City Small Business Festival, Bass Coast Shire, Bendigo Bank, Landcare Victoria, Maffra Business Group and plenty more.
If you're putting together a conference, a business festival, a team day or a member webinar and you want a speaker who sends people home with something useful, let's talk.
Not sure what you need? Book a quick chat and I’ll help you choose the right starting point or scroll for more services.
Marketing Training and Coaching
One-to-one or small-group support to build your confidence, capability and momentum.
This is for business owners, teams and individuals who want expert guidance that helps you develop marketing strategies and content that is clear, purposeful and successful - without burning you out.
Coaching and training can cover digital marketing, content planning, social media, messaging, customer experience and the practical skills needed to market your business or organisation more effectively.
Best suited to people who want personalised support, capability building and practical progress.
Outcomes include more confidence, stronger skills, clearer priorities and better follow-through.
Brand Development
Brand and visual identity development for businesses and organisations that want to communicate more clearly and be recognised for the right things.
This can include working with you in the start-up phase; naming, messaging, positioning, brand direction and managing the development of creative assets in collaboration with trusted specialists.
I also work with you through the important rebrand process - to create a brand, messaging and visual identity that will last.
Best suited to new businesses, evolving brands and organisations that have outgrown their current identity.
Outcomes include clearer positioning, stronger recognition and a brand people can understand and trust.
I work with a network of talented and trusted graphic designers, photographers and web developers to bring your brand to life.
Choose support that fits your needs
Some clients come to me for one clear need. Others need a combination of strategy, training, policy support or brand development. What matters most is choosing support that fits your goals, your resources and the way your business actually works.
My work is shaped by the realities of your business, not generic formulas. That means the advice is practical, the recommendations are considered, and the end result is marketing and communication you can actually sustain.
Why clients work with me
With 30 years’ experience across marketing, advertising, employer branding and customer experience, I bring strategic thinking, practical clarity and a strong understanding of how businesses are actually experienced by customers, communities and the public.
Clients work with me because I know how to turn complexity into direction. I help you see what matters, reduce friction and focus on the things that strengthen trust, improve experience and support long-term growth.
Trusted to deliver strategy and training by organisations across Gippsland and Australia including:
Social Media Policies and Guides
Clear, practical social media policies, playbooks and communication guides for organisations that need more consistency, confidence and governance.
This work helps teams communicate more responsibly, reduce risk and create internal clarity around roles, expectations, tone, escalation and public engagement.
Best suited to Councils, community organisations, member bodies and teams managing shared communication channels.
Outcomes include reduced confusion, clearer boundaries, stronger governance and more confident communication.
Learn more about creating Social Media Policies & Guides for your organisation.