Organisational and Executive Social Media Policies & Guides
Organisation-specific social media policies and executive guides for public voice and presence
Executives, academics and community leaders are increasingly expected to show up publicly - whether through media, sector conversations, LinkedIn, conferences, or service promotion. But in many organisations, the parameters are unclear.
The result is often one of three things:
They stay silent to avoid risk
They act inconsistently
They feel pressure to perform visibility in ways that don’t feel aligned
They make easily avoided mistakes that impact their reputation
They waste valuable time stressing and guessing about what to say
This service helps organisations address gaps in understanding, skills and confidence - when it comes to developing and maintaining a public presence.
I work with Local Councils, Boards, Executive Teams and Organisations to develop a clear, practical social media policy and an accompanying guide that gives people confidence in how they can show up publicly - without scripts, spin, or unnecessary restriction.
The aim isn’t to restrict or dictate how your leadership team shows up or communicates, but to make it clear where judgement can be used confidently and within agreed parameters.
Increase your organisation’s visibility and presence through your people - with clear policies, approval procedures, brand guidelines AND plenty of tips for content creation and saving time.
Social Media Policy and Executive Guide - Package
What’s included
Context and risk audit
Alignment with existing governance and strategies provided
Drafting of a formal social media policy
Creation of an executive guide to public voice and presence
Two review and refinement rounds
Final documents ready for approval and rollout
Investment: $8,500 – $10,500 + GST
Final pricing depends on:
Organisational size
Sector complexity
Regulatory environment
Level of stakeholder sensitivity
Optional additions
Leadership briefing session/s or workshops
Individual 1:1 advisory sessions
Integration with onboarding processes
These are priced separately to protect scope and quality.
If you’d like to find out more about developing organisational and executive social media policies and guides, or would like to enquire about packaging them up with other coaching and/or strategy services, please fill out the form here.
You can also book a no-obligation chat with me, using the button below.
I look forward to meeting you.
Let’s talk
To clarify
Leadership voice mapping is the process of making explicit how leadership voice operates in your organisation, instead of leaving it assumed, inconsistent, or unspoken.
It answers questions that are usually felt but rarely clarified. It is not:
Deciding what people should say
Scripting leaders
Choosing platforms
Turning leaders into spokespeople
It is about clarity, permission, and boundaries.
Leadership voice mapping clarifies:
Who speaks publicly and in what capacity
Where leadership voice adds value
Where restraint is expected or appropriate
How individual expertise relates to organisational voice
What sits inside personal judgement vs organisational responsibility
Most organisations have implicit answers to these questions - voice mapping makes them explicit and shared.
More info
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The value of your voice
You are not expected to be everywhere.
This guide is not designed to turn you into a commentator or content creator.
It exists to help you make sound decisions about when your voice adds value, how it may be interpreted, and how to operate confidently within the organisation’s parameters.
Public presence is not a measure of commitment or performance. The value of your voice as a leader, comes from clarity and judgement, not frequency.
In some contexts, speaking publicly will strengthen trust, understanding, or influence. In others, restraint is appropriate and intentional.
If you are unsure whether to engage in a particular situation or on a particular platform, that uncertainty is not a failure. It is often a signal that context, consequence, or alignment need to be considered more carefully.
The aim of this guide is not to eliminate risk, but to ensure it is understood, proportionate, and shared.
You are not expected to have all of this resolved at once.
This guide is something you can return to as your role, context, and responsibilities evolve - a reference point for thinking, not a set of instructions to follow.
Note: Each guide is customised to take into account industry and/or organisational-specific concerns and needs, and provides links to relevant external and internal policies.
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Purpose and scope
Principles guiding public communication
Professional conduct and representation
Confidentiality, privacy, and legal obligations
Media, commentary, and public response boundaries
Conflicts of interest and disclosure
Use of personal vs organisational accounts
Risk management and escalation pathways
Breaches and consequences
Review and governance responsibilities
Note: Each policy is customised to take into account industry-specific legal obligations, organisational-specific concerns, and provides links to relevant external and internal policies.
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I can develop your policies and guides as Word documents that your internal or external design team can pull into your own templates.
If supplied, I can also create directly into your template.