Organisational & Executive Social Media Policies & Guides
Organisation-specific social media policies, playbooks and executive guides
Executives, Councillors academics and community leaders are increasingly expected to show up publicly - whether through media, sector conversations, LinkedIn, conferences, or service promotion. But in many organisations, the parameters are unclear.
The result is often one of three things:
They stay silent to avoid risk
They act inconsistently
They feel pressure to perform visibility in ways that don’t feel aligned
They make easily avoided mistakes that impact their reputation
They waste valuable time stressing and guessing about what to say
I help organisations address gaps in understanding, skills and confidence when it comes to developing and maintaining a public presence.
I work with Local Councils, Boards, Executive Teams and Organisations to develop a clear, practical social media policy and an accompanying guide that gives people confidence in how they can show up publicly - without scripts, spin, or unnecessary restriction.
The aim isn’t to restrict or dictate how your leadership team shows up or communicates, but to make it clear where judgement can be used confidently and within agreed parameters.
Increase your organisation’s visibility and presence through your people - with clear policies, approval procedures, brand guidelines AND plenty of tips for content creation and saving time.
If you’d like to find out more about developing organisational and executive social media policies and guides, or would like to enquire about packaging them up with other coaching and/or strategy services, please fill out the form here.
You can also book a no-obligation chat with me, using the button below.
I look forward to meeting you.
Let’s talk
To clarify
Leadership voice mapping is the process of making explicit how leadership voice operates in your organisation, instead of leaving it assumed, inconsistent, or unspoken.
It answers questions that are usually felt but rarely clarified. It is not:
Deciding what people should say
Scripting leaders
Choosing platforms
Turning leaders into spokespeople
It is about clarity, permission, and boundaries.
Leadership voice mapping clarifies:
Who speaks publicly and in what capacity
Where leadership voice adds value
Where restraint is expected or appropriate
How individual expertise relates to organisational voice
What sits inside personal judgement vs organisational responsibility
Most organisations have implicit answers to these questions - voice mapping makes them explicit and shared.
Social Media Policy & Executive Guides for SMEs and Organisations
We can work on your policies and develop a guide as a package or simply develop more guidance around existing approved policies.
May include:
Context and risk audit
Alignment with existing governance and strategies provided
Leadership voice mapping
Drafting of a formal social media policy
Creation of an executive guide to public voice and presence
Final documents ready for approval and rollout - branded or text only for your graphic designer
Note: A policy is public facing and can be displayed on the website. A guide or ‘playbook’ contains context, scenarios and guidance for leaders navigating the regulations.
Optional additions
Briefing session/s or workshops
Individual 1:1 advisory sessions
Integration with onboarding processes - recorded video or live workshop
Local Government specific Social Media Policy & Guide
We can work on your policies and develop a guide as a package or simply develop more guidance around existing approved policies.
May include:
Alignment with existing governance and strategies related to your specific State or Territory
Leadership voice mapping
Drafting of a formal social media policy
Creation of a guide or ‘playbook’ for Executive and Councillor use
Final documents ready for approval and rollout - branded or text only for your graphic designer
Note: A policy is public facing and can be displayed on the website. A guide or playbook contains context, scenarios and guidance for leaders navigating the regulations.
Optional additions
Briefing session/s or workshops
Individual 1:1 advisory sessions
Integration with onboarding processes - recorded video or live workshop for ie. new Councillors.