The Digital Marketing Strategy Sprint
Build your digital & social marketing strategy over four weeks with expert guidance
This fun, jargon-free and hands-on small-group program is aimed at small business owners and community organisations. It is perfect for you if you identify with any of these feelings:
You are feeling stuck. If your social media is flagging or just never got started.
You wish you had an email list or even knew what to do with one if you had it.
You’re feeling overwhelmed or have zero confidence to do what needs to be done.
You don’t know what to do to get all your marketing channels working together.
You are spending too much time on this stuff and not getting any traction.
The Digital Marketing Strategy Sprint will walk you through the steps to create a focused digital marketing strategy that:
Saves you time. Take back the hours spent scrambling for something to put on social media. Reclaim the time spent ‘down the rabbit hole’ trying to understand your analytics or comparing yourself to others.
Saves you money. Stop throwing money at boosted posts or outsourced content that doesn’t give you the results you want.
Gives you purpose. Replace stress with certainty, and know how each marketing activity or social media post will bring you closer to your business goals.
Helps you connect with your audience. Build a genuine, engaged community more likely to buy your products or services.
At the end of our four weeks together, you’ll be able to complete a successful digital marketing strategy linked to the unique goals and plans of your small business or community organisation. Best of all, you’ll know how to use it because you made it yourself!
“We had been aimlessly ‘learning on the run’ before undertaking the Mac&Ernie ‘Social Media Strategy’ course. We’re still learning, but now armed with knowledge of how to reap a return on our most valuable investment - time. Erika offers fresh approaches to old stumbling blocks and tailors delivery to meet the specific needs of each individual (business).
Thank you Erika - you're a superstar!!” - Jo via Google
This is not one of those ‘buy then forget to complete’ programs. Each element of your strategy is covered LIVE so you can ask all your questions and I can keep you motivated to complete your digital marketing strategy within the four-week sprint.
This program will teach you much more than ‘how to create a digital marketing strategy for your business’. It’s an opportunity for you to take a step back and look at:
Your business or organisational goals and objectives.
Your audiences and customers - their wants and needs and how you can engage with them.
Your marketing channels - what is working, what isn’t and where social media fits with your other marketing activities.
Your time and resources and how to increase your connection, visibility and growth within the boundaries you set.
Connection, visibility & growth
“I invested in Mac&Ernie's 5 week Social Media Strategy Workshop and boy I am so glad I did! Erika gets you thinking, not just about social media, but your business as a whole. Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry”
- Bec D via Google
The 2025 Digital Marketing Strategy Sprint live session dates and times are June 4th, 11th, 18th & 25th from 7-8.30pm via Zoom
Your investment is $1,250 +GST.
6 places remaining
What’s included?
I’m glad you asked–here’s what you can expect from The Digital Marketing Strategy Sprint.
8 hours of support: Six hours of group learning time plus one-on-one follow-ups to ensure you are on track.
Flexibility: Sessions are held live online and recorded in case you can’t make one. All recordings and resources are made available within hours.
Follow-up support: Two 1-hour sessions in the following six weeks to ensure ongoing success.
Wide expertise: Get help with marketing, social media, branding, email marketing and more.
Connection and support: Online training sessions are in a small group and you’ll have access to an online group (Facebook or WhatsApp) for further discussion and questions.
Tried and trusted methods: Access easy-to-use workbooks, templates and more.
“Wow! I wasn't 100% sure what to expect with the SM course I completed with Erika as I was introduced to it by a colleague, but it was AMAZING!!! Erika is the epitome of professionalism while still being totally real. Our organisation's social media presence has drastically improved since doing this course and I can't tell you how much I learned! Erika's proactive approach and generosity with her time and feedback was greatly appreciated.
Erika, you're a star! Thank you so much!!” - Bec R via Google
Book here
Terms & Conditions are here, please make sure you read them.