Thinking about buying Instagram followers in 2026? Here's advice from Erika McInerney - a marketing and social media expert. Plus what Meta's doing about it, and what you could do to grow your Instagram following instead.

If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.

You may not have heard this term, but I bet it’s been used on you before. I think it’s important to understand how to not fall into the trap of unethical marketing practices as a consumer, but also as a business.