Blog posts

Mac&Ernie’s marketing, social media and customer experience blog.

You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.

Marketing, Customer Experience, Ethical Marketing, Small Business, Small Business Marketing Erika McInerney Marketing, Customer Experience, Ethical Marketing, Small Business, Small Business Marketing Erika McInerney

The smart way to simplify your marketing: add kindness, reduce friction

If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.

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Small Business, Marketing, Small Business Marketing, Ethical Marketing, Business advice Erika McInerney Small Business, Marketing, Small Business Marketing, Ethical Marketing, Business advice Erika McInerney

'Confirm Shaming' and other marketing practices that give me (and probably your customers) the ick!

You may not have heard this term, but I bet it’s been used on you before. I think it’s important to understand how to not fall into the trap of unethical marketing practices as a consumer, but also as a business.

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