Do less. Connect more.
Reset your marketing and customer experience over six weeks - so it actually works, without burning you out.
If your marketing feels like another full-time job - posting more than ever, second-guessing everything, never quite catching up… you're not behind. You're just doing too much of the wrong things.
The old social media playbook was always exhausting. Now, with AI-generated content flooding every feed and algorithms quietly turning down your volume, it's barely effective.
What works now is the opposite. Less noise, better focus and real connection with the right people.
There’s so much more to marketing than pumping out social media content and I’d love to show you how to attract, connect and retain customers with less always -on marketing.
We can do it in just six week - here’s how👇
What we create over the six weeks
✔️ A clear "less is more" marketing focus you can deliver
✔️ Real clarity on who and where your customers actually are
✔️ A focused 90-day strategy on one page
✔️ A sustainable content rhythm, not a treadmill
✔️ Low-cost customer experience upgrades that build loyalty
✔️ A weekly rhythm and 6-month roadmap
How your six weeks unfold
Each 90-minute session is built around your business - not a generic curriculum. We work on what's in front of you: your customers, your offers, your current marketing. You finish each week with one tangible piece built, whether that’s an audit, a one-page strategy, a sustainable content rhythm or a customer experience map.
By the end, those pieces stack into a complete approach you've built yourself, with my guidance.
Week 1
Audit & reset
What's working, what's draining, what's noise. Define goals and what "doing less" looks like for your business.
Week 2
The customers who matter
Get clear on who you really want more of, and where genuine connections happen.
Week 3
Smarter strategy
A focused 90-day plan around the few things that genuinely move your business. We’re looking for quick wins.
Week 4
Messaging & content
A sustainable rhythm that has you ‘on’ less often, and with more meaningful messaging that actually works.
Week 5
Customer experience & retention
Small experience upgrades that build loyalty, word of mouth, and advocacy.
Week 6
Habits & roadmap
Lock in the rhythm, plus a 6-month roadmap to take with you.
Is this for you?
This is for you if…
✔️ You're tired of marketing feeling like a guessing game
✔️ You're doing too much, with not enough to show for it
✔️ You're ready to commit to six structured weeks
✔️ You're open to real changes, not more to-dos
This isn’t if…
❌ You’re looking for a quick fix
❌ You want someone to do your marketing for you
❌ You're not ready to focus or let things go
What’s included?
👩💻 Six 90-minute 1:1 sessions over Zoom (recorded for you)
📋 A clear action plan after every session
🗺️ An easy to follow 6-month roadmap to take with you
📒 All relevant workbooks and templates
💛 Real support from an expert who cares about your success
💌 Email support between sessions
Your investment A$2,850
Price includes GST. Payment plans available. Book a call now or email me your questions
About me
Erika McInerney
Masters qualified and professionally certified marketing specialist with 30 years of experience helping small to medium businesses and community organisations, plus over a decade of coaching and training. Practical, real-world, no jargon, no fluff.
More about me here. Book a chat to see how we connect.
