A Practical Guide to Instagram Surfaces
Are you new to Instagram? Feeling like it’s a LOT to get your head around?
If a simple, no-fuss deep dive into how Instagram is set up and what type of content goes where sounds GOOD - this is your guide.
I've created this guide to give you a snapshot of how Instagram works so you can use it better and stay on track and be relevant to your customers or clients.
Get the lowdown on what all the *surfaces are and what they do
Get some very practical thought-starters for creating content for different surfaces
Get over 30 top performing content prompts to kickstart your content plan
Gain deeper insight into two important surfaces and how to use them better
Get access to a free content prompt Canva template
It's not everything, but it’s got a stack of tips and thought-starters that have a bit more longevity. After reading this guide, you will understand how Instagram can work for you and will have a good idea of how to optimise your profile grid and how Stories, Reels and Carousels could work better for you. You should have your mind tuned in to how you will use each of the Instagram surfaces to your advantage. This is vital information for your content planning.
*In case you’re wondering what I am talking about when I say ‘surfaces - it’s the term used by Instagram to describe all the sections in the app that you can advertise in or create content for. I'm using their language so it's consistent.
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