Small Business Marketing Blog

Erika McInerney Erika McInerney

Why ease in business is a signal of good strategy (not a luxury)

When work feels consistently hard, clunky, or draining, it’s rarely because the people involved aren’t capable. More often, it’s because the way the work is designed no longer matches reality. How can you fix that? How can you push and pull more ease into your marketing or workflows?

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How to really support local and small this Christmas.

Every year I set myself a challenge to try and do most of my Christmas shopping as locally as possible. It can be time consuming and a fair bit harder than running around a shopping centre for a few hours, but it’s far far more rewarding. In this article I give you heaps of tips on how to save money, time and stress and still support local and small businesses through the silly season - for gifts, food, wine and more.

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