Small Business Marketing Blog
How local businesses can work together as fuel costs rise in regional Australia
Fuel price increases are impacting small businesses across regional and rural Australia. Discover practical, low-cost ways local businesses and councils can work together to reduce transport costs, attract local customers and support stronger local economies.
Why the most effective small businesses aren't doing it alone (and what that means for yours)
Here's some insight into what I'm seeing across the businesses and community organisations I work with: the more tools we have access to, the more isolated a lot of business owners are becoming, and I think that isolation is quietly costing them. Read my insights and practical solutions here.
How regional and tourist-dependent towns can turn a quiet Easter into real economic momentum
Here's an idea - people staying close to home this Easter might not be a problem for local business. It could be an opening. A genuinely good one too if your town is ready to meet them. Explore some practical tips in this article.
How to really support local and small this Christmas (2025 edition)
Every year I set myself a challenge to do as much of my Christmas shopping as possible locally. It takes more time, and sometimes more money, but in 2025 - a year where the cost of living is still stretching families and local business owners to their limit - it feels more important than ever. Here are my tips, if you’d like to join me.
A guide to supporting Australian Made and local businesses all year round
I think shopping local should always start with “could I?” rather than “I should” because it can be a little harder to do. That said, the month of May is Australian-Made month and a good chance to check in on your habits. I’ve put together a stack of ways to support local with less effort in this blog.
Understanding the difference between ‘price’ and value’–a quick guide for small businesses
If you’re struggling to price your products or services and want to understand how ‘value’ and ‘values’ play a role in decision-making, you’ll find this blog a very useful read.
Three ways to use marketing to get through tough economic times (like now)
If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
How can we save small and local businesses?
If like me you are searching for ways to help save our local small businesses, I have some ideas and I would love to hear yours. We have a real opportunity right now to make a difference to the lives and livelihoods of our community’s greatest assets.