Blog posts

Mac&Ernie’s marketing, social media and customer experience blog.

You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.

Erika McInerney Erika McInerney

How to really support local and small this Christmas (2025 edition)

Every year I set myself a challenge to do as much of my Christmas shopping as possible locally. It takes more time, and sometimes more money, but in 2025 - a year where the cost of living is still stretching families and local business owners to their limit - it feels more important than ever. Here are my tips, if you’d like to join me.

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Erika McInerney Erika McInerney

A guide to supporting Australian Made and local businesses all year round

I think shopping local should always start with “could I?” rather than “I should” because it can be a little harder to do. That said, the month of May is Australian-Made month and a good chance to check in on your habits. I’ve put together a stack of ways to support local with less effort in this blog.

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Positive ways to talk about customer pain-points in marketing and social media messaging

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

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