The arrival of the 2016 Sensis Social Media Report provides a treasure trove of information that you can turn to the advantage of your business. Here are five of the big lessons you can start applying today.

I hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it? 

If you're thinking about using live video to promote your business, you should take a little bit of time to work through these seven tips to make sure your video works for you.

Once you have built a following for your business on Facebook or Instagram, you need to start getting those people off social media.

Yep, you read that correctly. Let me explain.

There’s a terrible misconception out there that Facebook ignores businesses that don’t advertise. Many people think the best way to avoid that is to shut down their business page and instead promote their business on a personal profile. Here's ten reasons why that's a bad idea...

Over the past few weeks, I’ve provided social media training throughout Gippsland, and I’ve been asked this a lot. It's a valid question - but read this post before you try to answer it.