Small Business Marketing Blog
Shedding light on how Instagram works.
In a recent post by Instagram, we got a little more insight into how they use algorithms to rank your content. If you want to work better with the newsfeed algorithm, consider these things that you actually can affect, rather than worrying about what you can’t.
Finding 'your special'.
Have you ever thought about what makes you special? What your product or services do that are not only great but are really special? I believe that knowing what that is can be the key to unlocking your perfect marketing messaging.
How to increase the positivity and authenticity in your social media.
If you are having trouble connecting with your audience, perhaps a dose of positivity could help.
How to change your cover image on an Instagram video.
Are selfie videos part of your Instagram marketing content? If they are and you are sick of looking horrendous when your cover image appears in your feed…read on.
How to prioritise your time spent in social media
Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.
Why you should stop worrying about Facebook vanity metrics.
It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.
How to protect your privacy on Facebook.
Protecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.
10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook
Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.
5 types of questions to encourage engagement on your social media posts
Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.