You amplified: develop an authentic personal brand statement

Why is it so hard to write nice things about yourself?

To find the right words to describe yourself at networking events?

To have a LinkedIn or website bio that really captures you - what you do or what you stand for?

Sometimes it’s confidence. Sometimes it’s because you haven’t spent the time really thinking about yourself as a ‘brand’. This workbook will help you set aside that time and methodically capture what makes you special.

There is some real power in having a personal brand that is consistent and authentic and describes you perfectly. So I’ve developed this workbook to help you pull together your own ‘brand value statement’. This workbook is based on a workshop that I run regularly with individuals, Boards and with businesses that are looking to amplify the personal brands of themselves or their people.

A strong personal brand can bring incredible value to your organisation, it’s true. But you take it with you wherever you go and that’s where the real value lies.

As you go through this workbook, you will start to identify things about yourself that you might not have yet. You will go step-by-step through the questions you need to answer to get to the point where you can write an interesting, pithy, service-driven or even funny statement about who you are and what you bring to the table.

Your personal brand value statement is the wording, a description, of what you offer to those who listen and follow and connect with you. The intention of this workbook is to help you write a clear statement that you can add to your social media profiles, LinkedIn or website about section and something that you can articulate when you are getting to know people at networking events and more.

I hope you enjoy the process.

Please get in touch if you are interested in running this as an in-person workshop or webinar with your team or Board.

⭐️⭐️⭐️⭐️ Kind words from over 100 five-star reviews

❤️ Mac&Ernie's training on LinkedIn was exactly what I and the team needed. Prior to working with Erika I felt very overwhelmed each time I went onto the LinkedIn platform, but Erika's knowledge and ability to translate that knowledge into practical steps has meant engaging with and on LinkedIn has become fun! - Johanna via Google

❤️ Erika is AMAZING!! She has helped me on multiple occasions with all those little tricks of the trade that have helped to amplify my business. She has such a broad range of knowledge across all the social media platforms, as well as being incredible at putting marketing statements together. Highly recommended and my constant go-to! - Kerryn via Google