Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less according to Erika McInerney, marketing and customer experience expert for Australian businesses.

Heard about the big change to Google search but confused about what it means for your small business? This article goes into detail in a practical and jargon-free way.

If your business has started to feel like something you're administering from a distance, this might be why.

Most businesses focus on being found. The ones people are truly loyal to have figured out something different - how to become a habit. Here's what that actually takes, and what you can do about it.

Here's some insight into what I'm seeing across the businesses and community organisations I work with: the more tools we have access to, the more isolated a lot of business owners are becoming, and I think that isolation is quietly costing them. Read my insights and practical solutions here.

Here's an idea - people staying close to home this Easter might not be a problem for local business. It could be an opening. A genuinely good one too if your town is ready to meet them. Explore some practical tips in this article.

A rare share from me on what it feels like to hit a milestone while falling back in love with your business.

When work feels consistently hard, clunky, or draining, it’s rarely because the people involved aren’t capable. More often, it’s because the way the work is designed no longer matches reality. How can you fix that? How can you push and pull more ease into your marketing or workflows?

People-powered marketing is about keeping the human voice at the centre, while using systems and tools (including generative AI) to make the work more sustainable, consistent, and manageable over time.

If you’ve been doing your own marketing for years and it isn’t working the way it should, it’s not a motivation issue. It’s a strategy gap.

And once that gap is filled, marketing starts to feel clearer, lighter, and far more effective, here’s how.

If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.

Thinking of branding your special treat, fun run or sale using the word ‘Anzac’? Before you hit go, there are some very important things you should know about this word, its significance and legal uses.

If you’re struggling to price your products or services and want to understand how ‘value’ and ‘values’ play a role in decision-making, you’ll find this blog a very useful read.

What is Hopecore marketing and how can you use this wonderful direction to create content that inspires, uplifts and ultimately connects your customers or clients to you? I’m glad you asked 😉