Blog posts
Mac&Ernie’s marketing, social media and customer experience blog.
You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.
Navigating the use of the ‘Anzac’ Brand in marketing: rules, missteps, and best practices
Thinking of branding your special treat, fun run or sale using the word ‘Anzac’? Before you hit go, there are some very important things you should know about this word, its significance and legal uses.
Understanding the difference between ‘price’ and value’–a quick guide for small businesses
If you’re struggling to price your products or services and want to understand how ‘value’ and ‘values’ play a role in decision-making, you’ll find this blog a very useful read.
Hopecore - a marketing trend perfect for small local businesses and community organisations
What is Hopecore marketing and how can you use this wonderful direction to create content that inspires, uplifts and ultimately connects your customers or clients to you? I’m glad you asked 😉
No budget? No problem: Creating a marketing plan for your small business when you have limited funds
Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less, here’s how.
Avoiding the greenwashing trap: A guide for small businesses
What is “greenwashing” and how can you be a sustainable and eco-conscious business without unintentionally misleading your customers and damaging your brand.