Blog posts

Erika McInerney Erika McInerney

Why ease in business is a signal of good strategy (not a luxury)

When work feels consistently hard, clunky, or draining, it’s rarely because the people involved aren’t capable. More often, it’s because the way the work is designed no longer matches reality. How can you fix that? How can you push and pull more ease into your marketing or workflows?

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Top ten things small biz should consider in choosing marketing channels

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

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