Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less according to Erika McInerney, marketing and customer experience expert for Australian businesses.

People-powered marketing is about keeping the human voice at the centre, while using systems and tools (including generative AI) to make the work more sustainable, consistent, and manageable over time.

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

What is Hopecore marketing and how can you use this wonderful direction to create content that inspires, uplifts and ultimately connects your customers or clients to you? I’m glad you asked 😉

Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.