Marketing and social media expert Erika McInerney unpacks the new Instagram Series feature being tested and looks at how small businesses in regional, suburban and small towns can plan to use this as a secret weapon.

Thinking about buying Instagram followers in 2026? Here's advice from Erika McInerney - a marketing and social media expert. Plus what Meta's doing about it, and what you could do to grow your Instagram following instead.

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out how you can avoid getting your Instagram account paused.

In a recent post by Instagram, we got a little more insight into how they use algorithms to rank your content. If you want to work better with the newsfeed algorithm, consider these things that you actually can affect, rather than worrying about what you can’t.

Are selfie videos part of your Instagram marketing content? If they are and you are sick of looking horrendous when your cover image appears in your feed…read on.