Marketing and social media expert Erika McInerney unpacks the new Instagram Series feature being tested and looks at how small businesses in regional, suburban and small towns can plan to use this as a secret weapon.

Thinking about buying Instagram followers in 2026? Here's advice from Erika McInerney - a marketing and social media expert. Plus what Meta's doing about it, and what you could do to grow your Instagram following instead.

If you’ve been doing your own marketing for years and it isn’t working the way it should, it’s not a motivation issue. It’s a strategy gap.

And once that gap is filled, marketing starts to feel clearer, lighter, and far more effective, here’s how.

Thinking of branding your special treat, fun run or sale using the word ‘Anzac’? Before you hit go, there are some very important things you should know about this word, its significance and legal uses.

What is Hopecore marketing and how can you use this wonderful direction to create content that inspires, uplifts and ultimately connects your customers or clients to you? I’m glad you asked 😉

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out how you can avoid getting your Instagram account paused.

In a recent post by Instagram, we got a little more insight into how they use algorithms to rank your content. If you want to work better with the newsfeed algorithm, consider these things that you actually can affect, rather than worrying about what you can’t.

Are selfie videos part of your Instagram marketing content? If they are and you are sick of looking horrendous when your cover image appears in your feed…read on.