There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:Read More
I hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it?Read More
Once you have built a following for your business on Facebook or Instagram, you need to start getting those people off social media.
Yep, you read that correctly. Let me explain.Read More
There’s a terrible misconception out there that Facebook ignores businesses that don’t advertise. Many people think the best way to avoid that is to shut down their business page and instead promote their business on a personal profile. Here's ten reasons why that's a bad idea...Read More
Over the past few weeks, I’ve provided social media training throughout Gippsland, and I’ve been asked this a lot. It's a valid question - but read this post before you try to answer it.Read More