Blog posts

Mac&Ernie’s marketing, social media and customer experience blog.

You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.

Is the Instagram shadowban real?

Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out how you can avoid getting your Instagram account paused.

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Erika McInerney Erika McInerney

A quick guide to Instagram Stories

Instagram just launched a new feature called ‘Stories’ where, like Snapchat, you can create a temporary roll of images and videos that disappear after 24 hours. So what are the key features?

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Erika McInerney Erika McInerney

Five more lessons for Australian businesses from the 2016 Sensis Social Media Report

There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:

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