Marketing & Social Media Coaching

If you’re an individual or small team looking to learn more about marketing, social media or customer experience, you’re in the right place.

The first thing to know about Erika’s coaching is that she’s an expert, but always uses the language and learning style that suits you. We go at your pace and steer clear of jargon. Our primary goal is for you to achieve your goals - whether that’s sales and marketing success, learning new skills or simply boosting your confidence.

Erika will teach you whatever you need to learn and gently push you to do the work - it never does itself, (even if you use AI). The skills you learn and the strategies you create together will be focused on your business success. We will help you get more confident and more self-sufficient with your marketing and social media - always with your end goals in mind.

Erika McInerney in a pink shirt, holding a mug and smiling - spend a day working on strategic marketing tasks for your small business.

A ‘Done & Dusted Day’ is a chance to get ahead with your strategic business marketing task list.

It’s your VIP marketing day - part strategy session, part implementation sprint, so what we can achieve in a day?

Every business is different and so is every Done & Dusted Day. Here is a list of what we could tackle together - can you pick the one that would help you?:

  • Build or refine your marketing or social media strategy.

  • Plot your customer experience map - identifying and fixing any friction and adding magic moments, systems or automations.

  • Develop your brand identity (including design briefs).

  • Brainstorm and check availability for your business name.

  • Create a content plan or some high-quality social media posts.

  • Set up Meta ads and campaigns.

  • Develop your email marketing system - templates, nurture sequences, or list-building freebies.

  • Build a landing page to sell a new product or service (website access dependent).

  • Write a brief for your new website or other design project.

  • Get personalised training in social media tools and skills.

If you’re not sure your project fits, just send your list - we’ll see what can be achieved in a day.

Apply here
A cheerful woman in a yellow sweatshirt with a pink heart design, sitting cross-legged on a cream-colored armchair, using her phone. Behind her is a large framed line art drawing of a woman, and there are various decorative plants, a white table, and a side lamp in a bright, modern living space.

How can we help you move your business forward?

We work with brilliant designers, copywriters, web developers and more to bring your ideas to life.

In the past, our clients have worked with us to achieve:

  • New business or service launches

  • Brand development - name and/or visuals

  • Set up and training in social media channels

  • New brand developments and rollouts

  • Marketing strategy and content plans

  • Consistent marketing leading to sales growth

  • Customer experience strategies and improvements

  • Personal brand development and network growth

  • Specific skills like making Reels or writing captions

Never used social media before? No worries. We know it’s overwhelming and can go as gently as you need.

What do you need?
A woman with light skin, wearing a yellow T-shirt with the word 'Kindness' on it, sitting at a wooden table in a meeting room, smiling and gesturing with her hands. On the table, there is a silver laptop, a pair of glasses, an open notebook, and two glasses of water. A large screen is mounted on the wall behind her.

Discovery Sessions

All our marketing coaching and mentoring starts with an intensive discovery session where we go through your business goals and what you need and want to achieve with your coaching. We decide on a plan of action and design your package around that.

What you need to know about Erika is that she is;

  • Driven by results - yours.

  • Compassionate and patient.

  • Trustworthy and honest.

  • Qualified and experienced.

Before you make any decisions, please read more about what makes Erika tick and see if your values align.

Book a quick chat with no obligation.

Book a free chat

Kind words from over 100 five-star reviews

Five gold stars in a row, commonly representing a top rating or approval.

Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

Five gold stars in a row, commonly representing a top rating or approval.

Erika gets you thinking, not just about social media, but your business as a whole. Taking you through a journey of discovery. I am now connecting with my customers and potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge and time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

Five gold stars in a row, commonly representing a top rating or approval.

We have worked closely with Mac&Ernie for the past 6 years. Erika is professional and provides a great service always making the time for her clients.

Five gold stars in a row, commonly representing a top rating or approval.

Erika is beyond words! Her knowledge and experience are one thing but her ability to share, teach and make you feel both positive and comfortable is just wonderful.