A practical guide to using all the Instagram Surfaces
Are you newish to Instagram? Feeling like it’s a LOT to get your head around?
If a simple, no-fuss deep dive into how Instagram is set up and what type of content goes where sounds good - this is your guide.
I've created this guide to give you a snapshot of how Instagram works so you can use it better and stay on track and be relevant to your customers or clients.
Get the lowdown on what all the *surfaces are and what they do
Get some very practical thought-starters for creating content for different surfaces
Get over 30 useful content prompts to kickstart your content plan (not Ai generated)
Gain deeper insight into two important surfaces and how to use them better
Get access to a free content prompt Canva template
It's not everything, but it’s got a stack of tips and thought-starters that have a bit more longevity. After reading this guide, you will understand how Instagram can work for you and will have a good idea of how to optimise your profile grid and how Stories, Reels and Carousels could work better for you. You should have your mind tuned in to how you will use each of the Instagram surfaces to your advantage. This is vital information for your content planning.
*In case you’re wondering what I am talking about when I say ‘surfaces - it’s the term used by Instagram to describe all the sections in the app that you can advertise in or create content for. I'm using their language so it's consistent.
⭐️⭐️⭐️⭐️⭐️ Kind words from over 100 five-star reviews
❤️ I have loved working and learning from Erika! Erika has a wealth of knowledge in social media and marketing and shares a love for small business. Genuine yet gentle, Erika will safely guide your biz through social media land with tactical solutions and advice that is relevant to your business. With help from Erika, I am more confident to develop and refine our business presence online. There is much to learn from Erika, and I highly recommend her services! - Aimee via Google
❤️ Erika Is a competent and knowledgeable professional when it comes to anything social media. She explains things in language that can be easily understood and was extremely helpful to me. I would highly recommend her to anybody needing social media guidance. It can be a very confusing and stressful process to understand and she makes it easy - Jo-Ann via Google
Are you newish to Instagram? Feeling like it’s a LOT to get your head around?
If a simple, no-fuss deep dive into how Instagram is set up and what type of content goes where sounds good - this is your guide.
I've created this guide to give you a snapshot of how Instagram works so you can use it better and stay on track and be relevant to your customers or clients.
Get the lowdown on what all the *surfaces are and what they do
Get some very practical thought-starters for creating content for different surfaces
Get over 30 useful content prompts to kickstart your content plan (not Ai generated)
Gain deeper insight into two important surfaces and how to use them better
Get access to a free content prompt Canva template
It's not everything, but it’s got a stack of tips and thought-starters that have a bit more longevity. After reading this guide, you will understand how Instagram can work for you and will have a good idea of how to optimise your profile grid and how Stories, Reels and Carousels could work better for you. You should have your mind tuned in to how you will use each of the Instagram surfaces to your advantage. This is vital information for your content planning.
*In case you’re wondering what I am talking about when I say ‘surfaces - it’s the term used by Instagram to describe all the sections in the app that you can advertise in or create content for. I'm using their language so it's consistent.
⭐️⭐️⭐️⭐️⭐️ Kind words from over 100 five-star reviews
❤️ I have loved working and learning from Erika! Erika has a wealth of knowledge in social media and marketing and shares a love for small business. Genuine yet gentle, Erika will safely guide your biz through social media land with tactical solutions and advice that is relevant to your business. With help from Erika, I am more confident to develop and refine our business presence online. There is much to learn from Erika, and I highly recommend her services! - Aimee via Google
❤️ Erika Is a competent and knowledgeable professional when it comes to anything social media. She explains things in language that can be easily understood and was extremely helpful to me. I would highly recommend her to anybody needing social media guidance. It can be a very confusing and stressful process to understand and she makes it easy - Jo-Ann via Google
Are you newish to Instagram? Feeling like it’s a LOT to get your head around?
If a simple, no-fuss deep dive into how Instagram is set up and what type of content goes where sounds good - this is your guide.
I've created this guide to give you a snapshot of how Instagram works so you can use it better and stay on track and be relevant to your customers or clients.
Get the lowdown on what all the *surfaces are and what they do
Get some very practical thought-starters for creating content for different surfaces
Get over 30 useful content prompts to kickstart your content plan (not Ai generated)
Gain deeper insight into two important surfaces and how to use them better
Get access to a free content prompt Canva template
It's not everything, but it’s got a stack of tips and thought-starters that have a bit more longevity. After reading this guide, you will understand how Instagram can work for you and will have a good idea of how to optimise your profile grid and how Stories, Reels and Carousels could work better for you. You should have your mind tuned in to how you will use each of the Instagram surfaces to your advantage. This is vital information for your content planning.
*In case you’re wondering what I am talking about when I say ‘surfaces - it’s the term used by Instagram to describe all the sections in the app that you can advertise in or create content for. I'm using their language so it's consistent.
⭐️⭐️⭐️⭐️⭐️ Kind words from over 100 five-star reviews
❤️ I have loved working and learning from Erika! Erika has a wealth of knowledge in social media and marketing and shares a love for small business. Genuine yet gentle, Erika will safely guide your biz through social media land with tactical solutions and advice that is relevant to your business. With help from Erika, I am more confident to develop and refine our business presence online. There is much to learn from Erika, and I highly recommend her services! - Aimee via Google
❤️ Erika Is a competent and knowledgeable professional when it comes to anything social media. She explains things in language that can be easily understood and was extremely helpful to me. I would highly recommend her to anybody needing social media guidance. It can be a very confusing and stressful process to understand and she makes it easy - Jo-Ann via Google