Small Business Marketing Blog

Erika McInerney Erika McInerney

Asking for help is a small business superpower

August is Small Business Festival month across Victoria - a whole month of workshops and mentoring, most of it free. Here's where to get real help with your marketing and money, at every budget.

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Erika McInerney Erika McInerney

Why I use a Do-Try-Consider framework in my Coaching (and how the “you should” culture doesn’t work)

I haven’t publicly spoken much about my coaching method, but it’s grounded in a simple but powerful structure called Do–Try–Consider - a framework that creates clarity, reduces overwhelm and supports healthier, more thoughtful decision-making. It’s the opposite of shouting orders. It’s a conversation. I’d like to share it with you.

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Erika McInerney Erika McInerney

A guide to supporting Australian Made and local businesses all year round

I think shopping local should always start with “could I?” rather than “I should” because it can be a little harder to do. That said, the month of May is Australian-Made month and a good chance to check in on your habits. I’ve put together a stack of ways to support local with less effort in this blog.

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How to really support local and small this Christmas.

Every year I set myself a challenge to try and do most of my Christmas shopping as locally as possible. It can be time consuming and a fair bit harder than running around a shopping centre for a few hours, but it’s far far more rewarding. In this article I give you heaps of tips on how to save money, time and stress and still support local and small businesses through the silly season - for gifts, food, wine and more.

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