Blog posts
Mac&Ernie’s marketing, social media and customer experience blog.
You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.
Why I use a Do-Try-Consider framework in my Coaching (and how the “you should” culture is hurting small businesses)
I haven’t publicly spoken much about my coaching method, but it’s grounded in a simple but powerful structure called Do–Try–Consider - a framework that creates clarity, reduces overwhelm and supports healthier, more thoughtful decision-making. It’s the opposite of shouting orders. It’s a conversation. I’d like to share it with you.
The smart way to simplify your marketing: add kindness, reduce friction
If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.
How small business can use chatbots and self-service to amplify their customer experience
Customer experience is where most businesses are now competing for customer loyalty and retention. Find out how your small business can be a big player in this important space.