Blog posts
“I’ve been doing my own marketing for years - why isn’t it working?
If you’ve been doing your own marketing for years and it isn’t working the way it should, it’s not a motivation issue. It’s a strategy gap.
And once that gap is filled, marketing starts to feel clearer, lighter, and far more effective, here’s how.
Navigating the use of the ‘Anzac’ Brand in marketing: rules, missteps, and best practices
Thinking of branding your special treat, fun run or sale using the word ‘Anzac’? Before you hit go, there are some very important things you should know about this word, its significance and legal uses.
The most inspirational business women in Bass Coast and Gippsland (Herald Sun article)
I’m feeling pretty chuffed to have been included in this article and share some of my thoughts on business success.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
Is Facebook really dead?
I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.
3 ways to sell on social media without being too ‘salesy’
When the prospect of selling to your customers has you feeling a bit uncomfortable, try these three easy-to-action-tips and take the ‘ick factor’ out of selling.