Blog posts

Erika McInerney Erika McInerney

How to prioritise your time spent in social media

Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.

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Erika McInerney Erika McInerney

Why you should stop worrying about Facebook vanity metrics.

It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.

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Erika McInerney Erika McInerney

How to protect your privacy on Facebook.

Protecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.

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Erika McInerney Erika McInerney

Tools of the trade

I'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.

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Why you shouldn't put all your eggs in one marketing basket

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues. 

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5 tips to help you choose the right social media manager for your business

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.

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Erika McInerney Erika McInerney

Changes to the guidelines around influencer marketing

On the first of March, new guidelines come into play around the use of influencers to market products. The 'clearly distinguishable advertising' best practice guide is in response to the growing concerns of The Australian Association of National Advertisers (AANA). So what does all this actually mean?

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Erika McInerney Erika McInerney

What is an Instagram Pod and how can you get into one?

Keeping your engagement flowing on Instagram can be an ongoing battle - one that is incredibly important for your visibility and relevance to the algorithm. So what is an Instagram Pod and how can it help you to increase your engagement? 

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Erika McInerney Erika McInerney

Quick tips to stop your social media apps chewing through your mobile data

Now that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.

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Erika McInerney Erika McInerney

Using storytelling to create effective social media content

Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyoneknows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?

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Erika McInerney Erika McInerney

Facebook Events - a quick guide to getting it right

Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.

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