You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

Did you just get a message from Meta / Facebook telling you that your Gray Account is scheduled for deletion? Do you log into your Facebook Page using an email address instead of going via your personal profile? You could have a serious issue.

It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.