Everyone else is doing it is not a reason. Here's how to work out whether a Black Friday offer makes sense for your business this year, what the discount really costs you, and what to do instead if the numbers don't stack up.

August is Small Business Festival month across Victoria - a whole month of workshops and mentoring, most of it free. Here's where to get real help with your marketing and money, at every budget.

Marketing and social media expert Erika McInerney unpacks the new Instagram Series feature being tested and looks at how small businesses in regional, suburban and small towns can plan to use this as a secret weapon.

Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less according to Erika McInerney, marketing and customer experience expert for Australian businesses.

Heard about the big change to Google search but confused about what it means for your small business? This article goes into detail in a practical and jargon-free way.

If your business has started to feel like something you're administering from a distance, this might be why.

Most businesses focus on being found. The ones people are truly loyal to have figured out something different - how to become a habit. Here's what that actually takes, and what you can do about it.

Fuel price increases are impacting small businesses across regional and rural Australia. Discover practical, low-cost ways local businesses and councils can work together to reduce transport costs, attract local customers and support stronger local economies.