Before September gets swallowed by Christmas and Black Friday planning, choose one service to market properly. A simple way to focus limited marketing time on what matters most. I’ve explained what I mean in this article.

Mac&Ernie has been named the Microbusiness winner at the 2026 Gippsland Business Awards. It was a very special night celebrating award-winning small business marketing and the remarkable people, ideas and businesses helping Gippsland thrive.

Everyone else is doing it is not a reason. Here's how to work out whether a Black Friday offer makes sense for your business this year, what the discount really costs you, and what to do instead if the numbers don't stack up.

Marketing and social media expert Erika McInerney unpacks the new Instagram Series feature being tested and looks at how small businesses in regional, suburban and small towns can plan to use this as a secret weapon.

Thinking about buying Instagram followers in 2026? Here's advice from Erika McInerney - a marketing and social media expert. Plus what Meta's doing about it, and what you could do to grow your Instagram following instead.

Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less according to Erika McInerney, marketing and customer experience expert for Australian businesses.

Heard about the big change to Google search but confused about what it means for your small business? This article goes into detail in a practical and jargon-free way.

If your business has started to feel like something you're administering from a distance, this might be why.

Most businesses focus on being found. The ones people are truly loyal to have figured out something different - how to become a habit. Here's what that actually takes, and what you can do about it.

A rare share from me on what it feels like to hit a milestone while falling back in love with your business.

People-powered marketing is about keeping the human voice at the centre, while using systems and tools (including generative AI) to make the work more sustainable, consistent, and manageable over time.

Every year I set myself a challenge to do as much of my Christmas shopping as possible locally. It takes more time, and sometimes more money, but in 2025 - a year where the cost of living is still stretching families and local business owners to their limit - it feels more important than ever. Here are my tips, if you’d like to join me.

If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.

If you’ve been hearing the term AIO in conjunction with SEO lately, you’re not imagining it–it’s a thing. This article explains what AI Optimisation is in the context of search engines and social media and gives tips for small business wanting to increase their discoverability online.

If you’re struggling to price your products or services and want to understand how ‘value’ and ‘values’ play a role in decision-making, you’ll find this blog a very useful read.

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.