Blog posts
What small businesses should know about the 30% Apple fees coming to Meta’s boosted posts
If you use the Meta apps on your phone to boost posts, you should be aware of this.
Spark conversation and connection - a guide to conversational marketing in 2024
If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional
Why SMART goals are a secret weapon for small business marketing
SMART goals aren’t a secret - far from it, but if you set them up properly and stick to them, they could be your secret weapon in this ever-changing marketing and social media landscape. Let me tell you how and why.
Top ten things small biz should consider in choosing marketing channels
Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
Quick and easy actions to secure your Facebook and Instagram accounts from hackers.
With the amount of personal data stored in Facebook and Instagram, it’s no wonder social media is a popular playground for hackers. The trouble is, we often make it easy for them. And once they are in, they can mine your data – and your friends’ data - for more opportunities. Find out how you can easily secure your accounts with these quick and easy tips.
How to run a successful competition on Facebook and Instagram
You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.
Should I buy Instagram followers?
Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.
How to increase the positivity and authenticity in your social media.
If you are having trouble connecting with your audience, perhaps a dose of positivity could help.
Using storytelling to create effective social media content
Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?
Facebook Events - a quick guide to getting it right
Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.
What does Social Merchandising mean?
Social merchandising is a relatively new term but an important one if you have a retail store - either online or bricks and mortar. What does it mean? Well you are possibly already doing it without realising.
What does ‘reach’ mean on social media?
I hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it?
Tips for using Facebook live as a marketing tool for your business
If you're thinking about using live video to promote your business, you should take a little bit of time to work through these seven tips to make sure your video works for you.
Your business strategy is your social media strategy
Once you have built a following for your business on Facebook or Instagram, you need to start getting those people off social media.
Yep, you read that correctly. Let me explain.