Blog posts
Three ways to use marketing to get through tough economic times (like now)
If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.
Overcoming confidence challenges and imposter syndrome in marketing and social media: a guide for women over 40
That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
Is Facebook really dead?
I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.
Five ways to grow community around your business or brand
You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.
3 ways to build a strong and supportive social media community for your business.
Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.
How to get your small business organised for the silly season
Want to get ahead of the crowd this silly season? You better start now! Here are some of my thoughts and tips to stand out, connect more and make sales over the ‘noisy season’ - in the lead up to Christmas.
Should I buy Instagram followers?
Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.
Want a marketing advantage over your competitors?
Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.
5 marketing trends to consider for 2022
What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.
How to prioritise your time spent in social media
Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.
10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook
Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.
5 types of questions to encourage engagement on your social media posts
Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.