Blog posts
Mac&Ernie’s marketing, social media and customer experience blog.
You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.
How to protect your privacy on Facebook.
Protecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.
Should I run a Facebook or Instagram competition to increase my followers?
If you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...
10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook
Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.
Writing for the Facebook algorithm.
Understanding how the Facebook news feed algorithm works will help you to write better content.
Tools of the trade
I'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.
Five lessons for Australian small businesses from the 2017 Sensis Social Media Report.
Here, for 2017, are five more practical lessons drawn from the Sensis Social Media Report. Think about how you can use this information to strengthen your own online presence.
Why you shouldn't put all your eggs in one marketing basket
Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues.
5 types of questions to encourage engagement on your social media posts
Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.
5 tips to help you choose the right social media manager for your business
Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.
Changes to the guidelines around influencer marketing
On the first of March, new guidelines come into play around the use of influencers to market products. The 'clearly distinguishable advertising' best practice guide is in response to the growing concerns of The Australian Association of National Advertisers (AANA). So what does all this actually mean?
What is an Instagram Pod and how can you get into one?
Keeping your engagement flowing on Instagram can be an ongoing battle - one that is incredibly important for your visibility and relevance to the algorithm. So what is an Instagram Pod and how can it help you to increase your engagement?
Quick tips to stop your social media apps chewing through your mobile data
Now that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.
Using storytelling to create effective social media content
Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?
Five changes to make to your social media content in 2017
When it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.
Facebook Events - a quick guide to getting it right
Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.
Five tips for an instant social media makeover
Here are five ways you can make an instant improvement to your visibility and appearance on social media.
How to hashtag
Do you find hashtags confusing? Would you like to know what it's all about, how and why to use them? This post is for you.
A quick guide to Instagram Stories
Instagram just launched a new feature called ‘Stories’ where, like Snapchat, you can create a temporary roll of images and videos that disappear after 24 hours. So what are the key features?
Five more lessons for Australian businesses from the 2016 Sensis Social Media Report
There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:
What does Social Merchandising mean?
Social merchandising is a relatively new term but an important one if you have a retail store - either online or bricks and mortar. What does it mean? Well you are possibly already doing it without realising.